In August 1994, with the help of GRFX/Novocom, Sky Travel was finally launched.
In 1995, GRFX/Novocom rebranded Sky Travel, along with all of Sky's channels.
In November 1997, Sky Travel, along with Sky's other channels launched a new look known as the "egg" look.
With the launch of Sky Digital on October 1, 1998, Sky Travel got a new logo, but with the 1997-1998 typography left intact, along with Sky Soap.
In 2001, Sky Travel launched a new logo, and launched new typography.
In 2003, the typography look was discontinued in favor of Sky Travel's new logo. Then, in 2007, British Sky Broadcasting announced that Sky Travel, would finally be discontinued in favor of the launch of Sky Real Lives.
Sky Real Lives
Sky Travel was relaunched as Sky Real Lives on November 7, 2007. The new identity was developed in-house by Sky Creative.
In 2010, BSkyB discontinued Sky Real Lives.