Before the launch, it originally consisted of a cloud background (which Sky dropped from all of its channels) with a globe superimposed over the 1991 Sky Sports text logo. This would later be used at the launch.
1991–1993[]
SVG NEEDED
In 1991, Sky Sports was launched.
1993–1995[]
Horizontal version
In 1993, Sky Sports (along with Sky's channels) debuted a new look with the help of GRFX/Novocom.
1995–1997[]
In 1995, yet another new look was designed by GRFX/Novocom for all of Sky's channels (including Sky Sports).
In 2002, the logo kept its traditional 1998-2007 red and blue colour scheme, but debuted a new font (to coincide with Sky's font still being used until 2009 or 2010).
2007–2009[]
In 2007, the colours were inverted from red and blue, to blue and red in order to coincide with Sky Sports' new graphical change.
2009–2015[]
HD variant
In 2009, the logo went through another change alongside new graphics.