In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1 October 1998.
With the launch of Sky Digital on 1 October 1998, Sky Sports got a new look.
2002–2007[]
In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.
2007–2009[]
HD simulcast logo (2008–2010)
In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.
2009–2015[]
Designer:
Unknown
Typography:
Sky Text (logo)
Launched:
Unknown
HD simulcast logo (2009–2012)
HD simulcast logo (2012–2015)
2015–2017[]
Designer:
Unknown
Typography:
Sky Text (logo)
Launched:
Unknown
Sky Sports Action[]
2017–2020[]
Designer:
Unknown
Typography:
Sky Text (logo) Sky Medium (sports action)
Launched:
Unknown
2020–present[]
Designer:
Unknown
Typography:
Sky Text (logo) Sky Medium (sports action)
Launched:
Unknown
On-screen display
Sky Sports USA[]
2019[]
Designer:
Unknown
Typography:
Sky Text (logo) Sky Medium (sports)
Launched:
Unknown
From 3 January until 5 February 2019, Sky Sports Action became Sky Sports USA showing 40 live games from across the NFL and NBA.
Sky Sports NFL[]
2020-present[]
Designer:
Unknown
Typography:
Sky Text (logo) Sky Medium (sports)
Launched:
Unknown
On-screen display
In 2020, Sky and the NFL agreed a new five-year partnership to broadcast the NFL. The agreement marked the 25th anniversary of live NFL coverage on Sky Sports and would see Sky Sports NFL launching from 3 September ahead of the 2020 season, which kicked off on 10 September that year. It lasts from early-September through the Super Bowl.
.png "Sky Sports HD (3).png (6 KB)"){kind=small}
