Sky Sports 3 1996-1997 1997-1998 In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1st October 1998.
1998-2002 With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.
2002-2007 In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.
2007-2009 In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.
HD simulcast logo 2008-2010
2009-2015 HD simulcast logo 2010-2012
HD simulcast logo 2012-2015
2015-2017 Sky Sports Action 2017–present Sky Sports USA 2019 From 3 January to 5 February 2019, Sky Sports Action will become Sky Sports USA showing 40 live games from across the NFL and NBA.
Part of Comcast UK & Ireland General channels Sky One | Sky Two | Pick | Sky Atlantic | Sky Witness | Real Lives | Challenge | Sky Arts | Sky News
Sky Cinema channelsPremiere | Action | Comedy | Disney | Drama | Family | Greats | Hits | Sci-Fi & Horror | Select | Thriller
Sky Sports channelsMain Event | Premier League | Football | Cricket | Golf | F1 | Action | Arena | Mix | Racing (50%) | News | Box Office | Xtra (online) | Extra (BT TV)
Joint-venture channels A+E Networks UK (50%, with A&E Networks ): Blaze | History | Lifetime | Crime & Investigation Viacom International Media Networks : Nickelodeon (40%) (Nick Jr. | Nick Jr. Too | Nicktoons ) | Comedy Central (25%) (Extra )Ginx eSports TV (50%, with ITV plc )
Former channels General : Sky Real Lives | Sky Travel Shop | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | [.tv] | The Comedy Channel | Galaxy | Now | The Power Station | Sky 3D | Sky 3D Box Office | Sky Arts 1 | Sky Arts 2 Sky Movies : Classics | Indie | Max | Premier | Superheroes | Box Office
HD Premiere Sky Sports : PremPlus
Other services Sky+ | Sky+ HD | Sky Q | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Sky Kids | Sky Trax
Germany & Austria Free-to-air channel Sky Sport News HD
General channels Sky Krimi | Sky Arts | Sky Atlantic (HD) | Sky 1 (HD, +1 HD) | Sky Select (1, 2, 3, 4, 5, 6, 7, 8, 9, Event A, Event B, HD)
Sky Cinema channels Cinema (HD, +1, +1 HD, +24, +24 HD) | Action (HD) | Comedy | Emotion | Hits (HD) | Nostalgie | Family (HD)
Sky Sport channels1 (HD ) | 2 (HD ) | 3 (HD) | 4 (HD) | 5 (HD) | 6 (HD) | 7 (HD) | 8 (HD) | 9 (HD) | 10 (HD) | 11 (HD) | UHD | Austria | Bundesliga (HD, UHD )
Former channels Premiere Serie | Sky Sport Info | Sky 3D | Sky Sport HD Extra
Italy Free to air channels TV8 | Cielo | Sky TG24
General channels Sky Uno (HD, +1, +1 HD) | Sky TG24 (HD) | Sky Meteo 24 | Sky Arte (HD) | Sky Atlantic (HD, +1 HD) | Sky Primafila
Sky Cinema channelsUno (HD, +24, +24 HD) | Due (HD, +24, +24 HD) | Collection (HD) | Family (HD) | Action (HD) | Suspense (HD) | Romance (HD) | Drama (HD) | Comedy (HD)
Sky Sport channels24 (HD) | Uno (HD) | Football (HD) | Arena (HD) | Golf (HD) | NBA (HD) | Serie A (HD) | F1 (HD) | MotoGP (HD) | Sky Calcio (1 (HD) | 2 (HD) | 3 (HD) | 4 (HD) | 5 (HD) | 6 (HD) | 7 (HD) | 8 (HD) | 9 | 10 | 11 | 12 | 13 )
Former channels Sky Vivo | Sky Show | Sky Cinema Mania (HD) | Sky Cinema Italia (HD) | Sky Sport Mix HD | Sky Sport Extra (HD) | Sky Inside | Sky 3D | Sky Cinema Classics (HD) | Sky Cinema +24 (HD)
Other assets: Amstrad CPC | Freeview (20%) | Iflix | Now TV (UK | Italy ) | Sky España | Sky Media | Sky Switzerland (HollyStar | Sky Sport | Sky Show ) | Sky Vision | Sky News Arabia Related: Tata Sky 1 (India)
1 Joint venture between The Walt Disney Company and Tata Group .
Former assets: Sky Brasil | Sky México | SKY PerfecTV! (Japan) | Australian News Channel (Sky News Australia ) | Sky Betting and Gaming (Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas )
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