Sky Sports 3
In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1st October 1998.
With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.
In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.
In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.
Sky Sports Action
Sky Sports USA
From 3 January to 5 February 2019, Sky Sports Action became Sky Sports USA showing 40 live games from across the NFL and NBA.
Sky and the NFL have agreed a new five-year partnership to broadcast the NFL. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see Sky Sports NFL launching from 3 September ahead of the 2020 season, which kicks off on 10 September. It lasting from early-September through the Super Bowl in February.