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1996-1997 1997-1998 1998-2002 2002-2007
1996-1997 1997-1998 1998-2002 2002-2007
2007-2009 2009-2015 2015-2017 2017–present
2007-2009 2009-2015 2015-2017 2017–present

Sky Sports 3

1996-1997

Sport3

1997-1998

Skysports3-1997

In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1st October 1998.

1998-2002

Sky Sports 3 logo 2000

With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.

2002-2007

Sky Sports 3 logo 2003

In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.

2007-2009

Sky Sports 3 logo 2007

In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.

2009-2015

SkySports3

2015-2017

Sky Sports 3 2015

Sky Sports Action

2017–present

Sky Sports Action

Sky Sports USA

2019

Sky Sports USA

From 3 January to 5 February 2019, Sky Sports Action will become Sky Sports USA showing 40 live games from across the NFL and NBA.


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