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1996-1997	1997–1998	1998–2002	2002–2007	2007–2009


2009–2015	2015–2017	2017–2020	2021 (upcoming)

Sky Sports 3

1996–1997

1997–1998

Skysports3-1997

In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1st October 1998.

1998–2002

With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.

2002–2007

In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.

2007–2009

In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.

2009–2015

2015–2017

Sky Sports Action

2017–2020

2021 (upcoming)

Sky Sports USA

2019

From 3 January to 5 February 2019, Sky Sports Action became Sky Sports USA showing 40 live games from across the NFL and NBA.

V • T • E

Part of Comcast

UK & Ireland
Free-to-air channels
Challenge | Sky Arts | Sky Mix | Sky News

General channels
Sky Atlantic | Sky Comedy | Sky Crime | Sky Documentaries | Sky Kids | Sky Max | Sky Nature | Sky Replay | Sky Showcase | Sky Witness | Sky Sci-Fi

Sky Cinema channels
Premiere | Action | Animation | Comedy | Drama | Family | Greats | Hits | Sci-Fi Horror | Select | Thriller

Sky Sports channels
Main Event | Action/NFL | Arena | Box Office | Cricket | F1 | Football | Golf | Mix | News | Premier League | Racing (50%) | Tennis

Joint-venture channels
A+E Networks UK (50%, with A&E Networks): Sky History | Sky History2 | Blaze | Crime & Investigation
Paramount International Networks: Comedy Central (Extra) (25%)
GINX Esports TV (50%, with ITV plc)

Former channels
General: Sky One | Sky Real Lives | Sky Travel Shop | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | [.tv] | The Comedy Channel | Galaxy | Now | The Power Station | Sky 3D | Sky 3D Box Office | Sky Arts 1 | Sky Arts 2 | Tiny Living | Jackpot247 | Channel One | Setanta Sports News | The Children's Channel | Trouble | European Business News | Merit
Joint-venture: Lifetime (with A&E Networks)
Sky Movies/Cinema: Box Office | Classics | Disney | Indie | Max | Premier | Superheroes
Sky Sports: PremPlus | Xtra | Extra (BT TV)

Other services
Sky+ | Sky+ HD | Sky Q | Sky Glass | Sky Stream | Sky Live | Sky Broadband | Sky Connect | Sky Mobile | Sky Talk | Sky Go | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Yahoo! Mail | The Cloud | Sky Kids | Sky WiFi | Sky Store (Sky Store Premiere) | Sky Soundbox | AdSmart | Sky Zero | Sky Worlds | Sky Up

Germany & Austria
General channels
Sky Showcase | Sky One | Sky Replay | Sky Krimi | Sky Atlantic | Sky Crime | Sky Documentaries | Sky Nature

Sky Cinema channels
Premiere | Highlights | Action | Family | Classics

Sky Sport channels
News | Top Event | F1 | Premier League | Mix | Tennis | Golf | UHD | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Sky Sport Bundesliga channels
Bundesliga | UHD | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Sky Sport Austria channels
1 | 2 | 3 | 4 | 5 | 6 | 7

Former channels
Premiere: Premiere Action | Premiere Comedy | Premiere One | Premiere X-Action | Premiere 5 | Premiere 6 | Premiere 7 | Premiere Serie
Sky: Sky 3D | Sky Arts | Sky Info | Sky Select | Sky Comedy
Sky Cinema: Emotion | +1 | Comedy | Best Of | Fun | Thriller
Sky Sport: 11 | 12 | 13 | 14 | Info | HD Extra | Fanzone

Other services
Sky Q | Wow | Sky Go | Sky Arts | Sky Store | Sky X (Austria) | Sky Zero

Italy
Free to air channels
TV8 | Cielo | Sky TG24

General channels
Sky Uno | Sky Atlantic | Sky Serie | Sky Investigation | Sky Crime¹ | Sky Documentaries | Sky Nature | Sky Arte | Sky Meteo 24

Sky Cinema channels
Uno | Due | Collection | Family | Action | Suspense | Romance | Drama | Comedy

Sky Sport channels
24 | Uno | Calcio | Football | Arena | Tennis | Action | F1 | MotoGP | NBA | 4K

Sky Calcio channels
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

Other services
Sky Primafila | Sky Digital Key | Sky Go | Sky Q | Sky WiFi | Sky Mobile | Sky Zero

Former channels
Sky Vivo | Sky Show | Sky Cinema Mania | Sky Cinema Italia | Sky Sport Mix HD | Sky Sport Extra | Sky Inside | Sky 3D | Sky Cinema Classics | Sky Cinema +24 | Sky Cinema 4K

Other assets
Amstrad CPC | Freeview (20%) | Now (UK | Italy) | Sky Media | Sky Switzerland (Sky Sport | Sky Show | Sky Cinema) | Sky Studios | Sky Originals | Sky News Arabia

Former/defunct assets
Sky Active | Sky News Active | Sky Brasil | Sky Games | Sky México | Sky España | SKY PerfecTV! (Japan) | Australian News Channel (Sky News Australia) | Sky Betting & Gaming (Sky Bet | Sky Bingo | Sky Lotto | Sky Casino | Sky Poker | Sky Text | Sky Trax | Sky Vegas) | Freesat from Sky | Living TV Group | Sky News Brexit-Free | British Satellite Broadcasting | Eurosport | Iflix | Sky Vision | Tata Sky² | HollyStar | Nickelodeon³ (Nick Jr. | Nick Jr. Too | Nicktoons) (40%)

Notes
¹Joint venture with A+E Networks.
²Joint venture between The Walt Disney Company and Tata Group.
³Joint venture with Paramount International Networks.

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