The Sports Channel
The Sports Channel was launched in March 1990 as one of the five channels on BSB's satellite service. It was replaced by Sky Sports in April 1991.
In 1991, Sky Sports was launched.
Sky Sports 1
On November 1997, Sky Sports 1 began incorporating a rebrand across all of Sky's channels using the egg look, but on October 1, 1998, during the launch of Sky Digital, all (but one) of Sky's channels using the egg look has temporarily switched to the Sky Digital look.
With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.
In 2002, the logo was redesigned yet again (keeping the red and blue look but incorporating a new font).
Sky Sports Main Event