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| 1990-1991 | Prelaunch | 1991-1993 | 1993-1995 | 1995-1996 | 1996-1997 | 1997-1998 |
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| 1998-2002 | 2002-2007 | 2007-2009 | 2009-2015 | 2015-2017 | 2017–present | |
The Sports Channel
1990-1991
BSB ident (25 March 1990-2 November 1990).
BSkyB ident (2 November 1990-20 April 1991).
The Sports Channel was launched in March 1990 as one of the five channels on BSB's satellite service. It was replaced by Sky Sports in April 1991.
Sky Sports
Prelaunch
1991-1993
In 1991, Sky Sports was launched.
1993-1995
1995-1996
Sky Sports 1
1996-1997
1997-1998
On November 1997, Sky Sports 1 began incorporating a rebrand across all of Sky's channels using the egg look, but on October 1, 1998, during the launch of Sky Digital, all (but one) of Sky's channels using the egg look has temporarily switched to the Sky Digital look.
1998-2002
With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.
2002-2007
In 2002, the logo was redesigned yet again (keeping the red and blue look, but incorporating a new font).
2007-2009
HD simulcast.
2009-2015
HD simulcast logo 2010-2012
HD simulcast logo 2012-present
2015-2017
Sky Sports Main Event
2017–present
On-screen display
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