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This page only shows primary logo variants.
For other related logos and images, see:
1991–2000 2000–2008 2004–2008 (secondary) 2008–2011 2011–2016 2016–present
1991–2000 2000–2008 2004–2008 (secondary) 2008–2011 2011–2016 2016–present

1991–2008[]

1991–2000[]

Smart 1991 Logo
Logopedia InfoWhite SVG NEEDED

2000–2008[]

Smart.png

In 2000, Smart modified its logo, dropping the rhombus.

2004–2008 (secondary)[]

Smart Logo 2006
Logopedia InfoWhite BETTER LOGO NEEDED

2008–2011[]

Smart2007

In 2008, Smart launched a retouched version of its logo, which has more rounded edges for the Smart name, modifies the shape of the eight rays, and adds a beam below the Smart name.

2011–2016[]

Smart2011
Designer:  Unknown
Typography:  Custom designed
Launched:  October 25, 2011

In 2011, Smart unveiled a revamped version of its logo which reflects the evolving digital lifestyle of Filipinos. Their corporate name, now no longer slanted and has more rounded edges, is rendered in a more youthful blue and its signature eight rays have morphed into eight dots in various vibrant colors, to reflect the freedom and empowerment that Smart’s broader range of products and services make possible.

2016–present[]

Smart logo 2016
Designer:  Unknown
Typography:  Custom designed
Launched:  June 13, 2016

In 2016, Smart and its parent company PLDT unveiled their new logos and identity as part of the company's continuing digital pivot which involves the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The new logo, which veers away from the logo design used for 25 years and drops the all-caps Smart text and eight colorful dots, has a new symbol shaped like a triangle with the three sides representing the company's business pillars - exceptional people, meaningful innovations, and valuable customers. The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”, an allusion to Smart's new slogan, "Welcome Change".

Although the new logo is mostly green, the blue color that has defined Smart for over 25 years lives on as one of the colors of its new triangle symbol.

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