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| 1995-2003 | 2003-2011 | 2010-2015 | 2015-present |
American Fare[]
1995–2003[]
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Kmart introduced the American Fare brand on December 23, 1995, named after their former hypermarket chain of the same name.
2003–2011[]
Smart Sense[]
2010–2015[]
All American Fare products were rebranded under Smart Sense by August 2011.
2015–present[]
