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Started on March 2010, the Mobile-8 logo was gradually replaced by 2010 Smartfren logo on following Fren advertisements until early 2011, when the company finalized its merger with Smart Telecom.
Fren was launched in December 2003 as an operating brand of Mobile-8. The logo was slightly adopted from its then-corporate sibling RCTI logo.
In March 2010, Mobile-8 and Smart Telecom had an agreement to integrate their telecommunication brands under Smartfren brand umbrella.
In January 2011, Smartfren changed its wordmark. Since February 2018 until September 2019, the wordmark-only logo was reinstated as a primary consumer logo.
In April 2011, following the merger of Smart Telecom and Mobile-8 into Smartfren Telecom, it unveiled the new identity and logo, which resembles ear and eye, two human body parts that represent its services. It also brought a new slogan Live Smart. The change was also terminated both Smart and Fren as individual brands in favor of Smartfren.
2018–2019 (corporate logo)
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In February 2018, the Smartfren corporate logo was changed to match with the Sinarmas logo. However, the consumer logo began to used the 2011 wordmark instead.
On September 3, 2019, Smartfren launched the revamped variant of 2011 wordmark with the magenta square was added on the tip of the wordmark.