This page only shows primary logo variants. For other related logos and images, see: /Other
Started on March 2010, the Mobile-8 logo was gradually replaced by 2011 Smartfren logo on following Fren advertisements until early 2011, when the company finalized its merger with Smart Telecom.
Fren was launched in December 2003 as an operating brand of Mobile-8. The logo was slightly adopted from its then-corporate sibling RCTI logo.
In March 2010, Mobile-8 and Smart Telecom had an agreement to integrate their telecommunication brands under Smartfren brand umbrella.
In January 2011, Smartfren changed its wordmark. Since February 2018 until September 2019, the wordmark-only logo was reinstated as a primary consumer logo.
In April 2011, to commemorate the merger of Smart Telecom and Mobile-8 into Smartfren Telecom, it unveiled the new identity and logo, which resembles ear and eye, two human body parts that represent its telecommunication services. It also brought a new slogan Live Smart. The change was also terminated both Smart and Fren as individual brands in favor of Smartfren.