In March 2010, Mobile-8 and Smart Telecom merged into Smartfren.
In January 2011, Smartfren changed its wordmark.
In April 2011, Smartfren unveiled the new identity at the first anniversary. Its slogan Live Smart, was also launched along with the new logo.
2018–present (corporate logo)
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In February 2018, the corporate logo was changed to match with the Sinarmas logo. However, Smartfren's consumer logo remains the same.