In March 2010, Smart Telecom and Mobile-8 (then-recently acquired by Smart's parent company Sinar Mas Group) agreed to integrate their marketing under the Smartfren brand umbrella. It was derived from their respective brands Smart and Fren, which also continued to offer its own services at the time.
2010–2011 (secondary)[]
2011–2019[]
In January 2011, Smartfren changed its wordmark; between February 2018 and September 2019, the wordmark-only logo was reinstated as a primary consumer logo and until 12 May 2020, it used on Smartfren Unlimited packaging.
2011–2018[]
In April 2011, following the merger of Smart Telecom and Mobile-8 into Smartfren Telecom, it unveiled a new identity and logo, resembling an ear and an eye; two body parts that represent its services.
It also introduced a new slogan: Live Smart. Meanwhile, both of the Smart and Fren brands were retired as individual brands in favor of Smartfren.
2018–2019 (corporate logo)[]
In February 2018, the Smartfren corporate logo was changed to match with the Sinarmas logo; however, the consumer logo began to use the 2011 wordmark instead.
2019–present[]
On 3 September 2019, Smartfren launched the revamped variant of the 2011 wordmark with the magenta square added on the tip of the wordmark.
Other assets: Bank Sinarmas | Nano Bank Syariah | Sinarmas Sekuritas | Sinarmas Asset Management | Sinarmas Futures | L'Avenue
Sinar Mas Land Residential and townships: BSD City | Grand Wisata | Kota Deltamas6 | Kota Wisata | Legenda Wisata | Telaga Golf | Nuvasa Bay | Grand City Balikpapan | The Elements | Taman Permata Buana | Southgate | Bale Tirtawana | Banjar Wijaya | Savasa Smart Lifestyle | Kota Bunga Puncak | Rancamaya Golf Estate | Royal Tajur | Harvest City
Hospitality services: Indonesia Convention Exhibition12 | Le Grandeur | Rooms Inc.13 | Ocean Park | Damai Indah Golf | Go! Wet | Le Premier | R Hotel Rancamaya | Rancamaya Golf & Country Club
F&B (Arka Group) GION The Sushi Bar | Katsukita | Wee Nam Kee | N.O.B | Sevara Kitchen | Sakebiru Izakaya | Tokio Sushi | Super Yakiniku | Jalarasa | Franco Ristorante | Kyoten | Journee
Sinar Mas Communication & Technology Smartfren | MyRepublic | Genflix | Moratelindo | Oxygen.id
Sinar Mas Agribusiness & Food Subsidiaries:Golden Agri Resources | Kreasi Mas Indah Brands:Filma | Kunci Mas | Pristine | Zoda | The Groovy Taste Root Beer | Kecap Cap Orang Jual Sate | Palmboom
Other assets: Sinarmas Digital Ventures | Sinarmas Healthcare (Eka Hospital | SehatQ) | Sinarmas World Academy | Sinarmas Energy & Infrastructure (Dian Swastatika Sentosa) | Universitas Prasetya Mulia | Target Media Nusantara
