This page only shows primary logo variants. For other related logos and images, see:
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2010–2011 | 2010–2011 (secondary) | 2011–2019 | 2011–2018 | 2018–2019 (corporate logo) | 2019–present |
2010–2011[]
In March 2010, Smart Telecom and Mobile-8 (then-recently acquired by Smart's parent company Sinar Mas Group) agreed to integrate their marketing under the Smartfren brand umbrella. It was derived from their respective brands Smart and Fren, which also continued to offer its own services at the time.
2010–2011 (secondary)[]
2011–2019[]
In January 2011, Smartfren changed its wordmark; between February 2018 and September 2019, the wordmark-only logo was reinstated as a primary consumer logo and until 12 May 2020, it used on Smartfren Unlimited packaging.
2011–2018[]
In April 2011, following the merger of Smart Telecom and Mobile-8 into Smartfren Telecom, it unveiled a new identity and logo, resembling an ear and an eye; two body parts that represent its services. It also introduced a new slogan: Live Smart. Meanwhile, both of the Smart and Fren brands were retired as individual brands in favor of Smartfren.
2018–2019 (corporate logo)[]
In February 2018, the Smartfren corporate logo was changed to match with the Sinarmas logo; however, the consumer logo began to use the 2011 wordmark instead.
2019–present[]
On 3 September 2019, Smartfren launched the revamped variant of the 2011 wordmark with the magenta square added on the tip of the wordmark.
External links[]
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Smartfren |
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Asia Pulp & Paper
Subsidiaries: Tjiwi Kimia | Pindo Deli | Indah Kiat | Ekamas Fortuna | Lontar Papyrus | The Univenus Sinar Mas Financial Services Multifinances: AB Simas Finance | Sinarmas Multifinance | Sinarmas Hana Finance | Oto Multiartha | Summit Oto Finance | Wuling Finance | Bima Finance | SMS Finance Financial technologies: Other assets: Sinar Mas Land Shopping, trade and lifestyle centers: Hospitality services: Sinar Mas Communication & Technology Sinar Mas Agribusiness & Food Other assets: Former/defunct assets: |