Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
2007–2016, 2020–2021 2016, 2016–present (UK), 2016–2020 (El Salvador) 2016–2021 2021–2024 2024–present
2007–2016, 2020–2021 2016, 2016–present (UK), 2016–2020 (El Salvador) 2016–2021 2021–2024 2024–present

2007–2016, 2020–2021[]

Smashburger-2009
Designer:  Unknown
Typography:  Impact
Launched:  June 2007[1]

This logo has been mocked for being similar to the GameStop logo, given the fact it carries the same font and colors as the latter. It has been theorized that this was likely "free marketing" to attract the burger chain's first set of customers (millenials).[2]

Some locations still use this logo as of 2022.

2016, 2016–present (UK), 2016–2020 (El Salvador)[]

Smashburger-1-2016
Designer:  Unknown
Typography:  Unknown
Launched:  2016

This logo was short-lived. However, this logo is still used in the UK.

2016–2021[]

Smashburger-2016
Designer:  Unknown
Typography:  Unknown
Launched:  February 2016[3]

2021–2024[]

Smashburger-2021
Designer:  Partners + Napier
Typography:  Unknown
Launched:  March 23, 2021

2024–present[]

Smashburger 2024
Designer:  X&O and Skalecki Studio
Typography:  Unknown
Launched:  October 2024

References[]

  1. Smashburger. LinkedIn. Retrieved on August 12, 2022.
  2. Patterson Broome, Mary (22 March 2021). The Untold Truth Of Smashburger. Mashed. Retrieved on August 12, 2022.
  3. Smashburger (22 February 2016). Smashburger Rolls-Out With Plans To Expand Presence In Casinos. PR Newswire. Retrieved on August 12, 2022.
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