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Background

The Smith's Snackfood Company was founded as Smith's Potato Crisps Ltd. by Frank Smith in the United Kingdom. In 1920 Smith travelled to Australia to expand the business. The business is a big success in Australia.

The Smith's brand was purchased by PepsiCo, the Smith's brand in the UK was largely morphed into Walkers although some Smith's products have remained under the Smith's branding. In Australia, the Smith's brand has remained.

1920 - 2003

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Old Smith's logo


Logopedia InfoWhite BETTER LOGO NEEDED

This was the original logo used for Smith's from 1920-2003.

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