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| + | :''"Smith's" redirects here. For the American supermarket chain, see [[Smith's Food and Drug]].'' |
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==Smiths Crisps (UK & Australia) == |
==Smiths Crisps (UK & Australia) == |
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+ | ===1932-2003 (Australia)=== |
[[File:Smiths_Chips_3.jpeg|center]] |
[[File:Smiths_Chips_3.jpeg|center]] |
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{{Better logo needed}} |
{{Better logo needed}} |
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The Smith's Snackfood Company was founded as Smith's Potato Crisps Ltd in 1920 in the UK. In 1931, Smiths was expanded into Australia. |
The Smith's Snackfood Company was founded as Smith's Potato Crisps Ltd in 1920 in the UK. In 1931, Smiths was expanded into Australia. |
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===2003-2016=== |
===2003-2016=== |
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[[File:Smith's_Chips_4.jpeg|center|210px]] |
[[File:Smith's_Chips_4.jpeg|center|210px]] |
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{{Better logo needed}} |
{{Better logo needed}} |
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In 2003, Smith's Crisps were rebranded as Smith's Chips, the rebrand was accompanied by a major logo redesign. |
In 2003, Smith's Crisps were rebranded as Smith's Chips, the rebrand was accompanied by a major logo redesign. |
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| − | ===2016- |
+ | ===2016-2022=== |
| + | [[File:Smiths_Chips_5.jpeg|thumb|230px|centre]] |
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| − | {{Missing current logo}} |
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| − | In Late September of 2016, Smith's Chips unveiled a new logo and branding that is more like [[Lay's]] and Walkers logo and branding |
+ | In Late September of 2016, Smith's Chips unveiled a new logo and branding that is more like the [[Lay's]] and Walkers logo and branding as it has gold in the logo and has a ring like Lay's and Walkers logos. |
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| + | It is only the second major rebrand in the company's 96 year history. |
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| + | === 2022-present === |
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| + | [[File:Smiths Chips 2022.png|center|385x385px]] |
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| + | In July 2022, the logo received a refresh, featuring brighter colors, a slightly widened red banner minor updates to the wordmark and a flatter look. a registered trademark symbol is also added next to the wordmark.{{PepsiCo}} |
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[[Category:food and drink in the United Kingdom]] |
[[Category:food and drink in the United Kingdom]] |
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[[Category:food and drink in Australia]] |
[[Category:food and drink in Australia]] |
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[[Category:PepsiCo]] |
[[Category:PepsiCo]] |
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[[Category:Companies established in 1920]] |
[[Category:Companies established in 1920]] |
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| + | [[Category:United Biscuits]] |
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| + | [[Category:Former United Biscuits brands]] |
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| + | [[Category:Lay's]] |
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Latest revision as of 08:10, 10 November 2022
- "Smith's" redirects here. For the American supermarket chain, see Smith's Food and Drug.
Smiths Crisps (UK & Australia)
1932-2003 (Australia)
|
BETTER LOGO NEEDED |
The Smith's Snackfood Company was founded as Smith's Potato Crisps Ltd in 1920 in the UK. In 1931, Smiths was expanded into Australia. The Smith's brand was purchased by PepsiCo, the Smith's brand in the UK was largely morphed into Walkers although some Smith's products have remained under the Smith's branding. In Australia, the Smith's brand has remained.
Smith's Chips (Australia)
2003-2016
|
|
BETTER LOGO NEEDED |
In 2003, Smith's Crisps were rebranded as Smith's Chips, the rebrand was accompanied by a major logo redesign.
2016-2022
In Late September of 2016, Smith's Chips unveiled a new logo and branding that is more like the Lay's and Walkers logo and branding as it has gold in the logo and has a ring like Lay's and Walkers logos.
It is only the second major rebrand in the company's 96 year history.
2022-present
In July 2022, the logo received a refresh, featuring brighter colors, a slightly widened red banner minor updates to the wordmark and a flatter look. a registered trademark symbol is also added next to the wordmark.
