Snapchat 2011 Snapchat Snapchat 2019
2011–2013 2013–2019 2019–present


Snapchat 2011

The original Snapchat logo consisted of a smiling ghost on top of a glossy yellow background, in the style of Apple's famous "skeumorphism" of the era.



In June 2013, the ghost icon lost its face as a part of a large update for the app. In September 2013, the glossy background was replaced with a gradient, and the shadow behind the ghost was removed. In around October or November 2014, the gradient was removed, making the background a pure flat yellow.


Snapchat 2019

In August 2019, the ghost's outline was substantially thickened, which has also led the icon to subtlely change shape.

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