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1995–present[]

Sobe

Designer:

Dan Matauch

Typography:

Mason Serif (modified)

Launched:

December 1, 1995

SoBe's owner, the South Beach Beverage Company, was purchased by PepsiCo in 2000. While the brand's drinks are seemingly no longer available to purchase, PepsiCo has stated that the beverage has not been discontinued.

See also[]

SoBeWater, originally Life Water, vitamin-infused variety introduced in 2006
Lifewtr, bottled water brand under SoBe introduced in 2016

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Subsidiaries

Frito-Lay, Inc. (Canada | China) | The Quaker Oats Company | Tropicana Brands Group¹ | Matutano Snack Ventures, S.A. | Sabritas, S. de R.L. de C.V. | PepsiCo Alimentos | Gamesa | Marbo Product | Pepsi-Cola Venezuela² | Pepsi-Cola Products Philippines, Inc.⁸ | Sabra Dipping Company³ | Star Foods | Pepsi Lipton⁵ | PepsiCo Canada | PepsiCo Polska | PepsiCo Snacks | Evercrisp | Chipy | Elma Chips | Tasty | Tesalia-CBC

Former subsidiaries: Pepsi-Cola Indobeverages⁷ | North American Van Lines | Wilson Sporting Goods | Indofood Fritolay Makmur⁷

V • T • E

Part of PepsiCo

Snack brands:
Cabritas | Cheetos | Cheezels | Chis Pop | Choco Cracs | De Todito | Gatolate | Lay's | Maniax | Mom's | Ramitas Evercrisp | Traga Traga

Discontinued and defunct:
Bun | Garritas | TakatePops

EvercrispLogo2017

Current beverage brands

V • T • E

A product of PepsiCo

Current brands
Pepsi (Diet · Light) | Pepsi Zero Sugar · Max · Black | Pepsi-Cola Soda Shop | Caffeine Free Pepsi (Diet) | Pepsi Twist (Black · Light) · Pepsi Lime (Diet · Brazil) | Pepsi Mango | Pepsi Wild Cherry (Max · Diet)

Programming
Pepsi's Play for a Billion | Pepsi Chart | Pepsi Smash

Video Games
Pepsiman

Subsidiary
Pepsi Lipton

Current bottlers
Pepsi-Cola Venezuela | Pepsi-Cola Products Philippines, Inc.

Limited editions/former brands
Jazz | Crystal Pepsi | Diet Crystal Pepsi | Nitro Pepsi | Pepsi AM | Diet Pepsi AM | Pepsi Apple Pie | Pepsi Azuki | Pepsi Baobab | Pepsi Berry | Pepsi Boom | Pepsi Cappuccino | Pepsi Cool | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Electric | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Ginga | Pepsi Ginger | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Ice Cream | Pepsi Ice Cucumber | Pepsi Kick | Pepsi Kona | Pepsi Light (US) | Pepsi Max Twist | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi One | Pepsi Pineapple | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi True | Pepsi Vanilla | Pepsi White | Pepsi X

Pepsi 2023

V • T • E

A product of PepsiCo

Current brands
Mountain Dew (Caffeine-Free | Zero Sugar) | Diet Mountain Dew (Caffeine-Free) | Hard Mountain Dew | Mountain Dew Code Red (Zero Sugar) | Mountain Dew Voltage | Mountain Dew Baja Blast (Zero Sugar | Energy) | Mountain Dew LiveWire | Mountain Dew Game Fuel | Mountain Dew Kickstart | Mountain Dew AMP

Exclusive flavors
Goji Citrus Strawberry | 7-Eleven (Solar Flare) | Casey's (Overdrive) | Circle K/Kroger (Purple Thunder) | Dollar General (Maui Burst) | Food Lion (Uproar) | KFC (Sweet Lightning) | Sam's Club (Berry Monsoon) | Taco Bell (Baja Blast | Baja Midnight) | Walmart (Frost Bite, Frost Bite Zero Sugar) | Which Wich? (Vibe)

Limited edition/discontinued
Cold Fusion Freeze | Mountain Dew Distortion | Mountain Dew Ice | Label Series (Black Label, Green Label, White Label) | Mountain Dew Dew-S-A | Mountain Dew Fruit Quake | Mountain Dew Liberty Brew | Mountain Dew MDX | Mountain Dew VooDEW | Mountain Dew Pitch Black (Zero Sugar, Energy) | Mountain Dew Red | Mountain Dew Sangrita Blast | Spiked/Extra Series (Spiked Lemonade, Spiked Raspberry Lemonade) | Mountain Dew Sport | Mountain Dew Supernova | Mountain Dew White Out | Mountain Dew Baja Punch | Mountain Dew Baja Flash | Mountain Dew Cake-Smash | Mountain Dew Flamin' Hot | Mountain Dew Holiday Brew | Diet Mountain Dew Code Red | Diet Mountain Dew Ultra Violet | Mountain Dew Real Sugar | Southern Shock) | Mountain Dew Major Melon (Zero Sugar) | Mountain Dew Spark (Zero Sugar) | Mountain Dew Energy | Thrashed Apple | Atomic Blue | Cyclone

Promotions
DEWmocracy | FanDEWmonium | DEWcision 2016 | Dew Nation Rewards | DEWnited States | Year of Dew | 100 Days of Baja | Mountain Dew Gaming

Loyalty programs
DEW Nation HQ | Mountain Dew Gaming

Mountain Dew 2025

Other beverages: 7Up (international) | Aquafina | Bubly | Caleb's Kola | Concordia | Crush | Dr Pepper⁴ | Evervess | Gatorade (Gatorlyte | Propel) | Lifewtr | Lipton⁵ (Ice Tea | Brisk) | Mirinda | Mug Root Beer | Prigat | Pure Leaf⁵ | Rockstar Energy Drink | Sabores Golden | Slice (India) | SoBe (Water) | Sodastream | Starry (Zero Sugar) | Sting Energy Drink | Triple Kola

Tropicana Brands Group¹: Copella | Dole⁶ | KeVita | IZZE | Naked Juice | Tropicana

Former beverage brands: Aquafina FlavorSplash | Aspen | Sierra Mist (Zero Sugar) | Slice (United States) | SoBe No Fear | Storm | Teem

Current food brands
3D's | Alvalle | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos (China) | Chester's Popcorn | Chester's Puffcorn | Chipsy | Clipsy | Cracker Jack | Cracker Jill | Doritos (UK & Ireland) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Gud | Imag!ne | Jack's | Kurkure | Lay's (Arabia | China | Japan | Taiwan | Thailand | Chipsy) | Life | Maker | Margarita | Mariyka | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off The Eaten Path | Oven Baked (Oven Baked Tostitos) | Pardon | Pearl Milling Company | Pepito | PopCorners | Pipers Crisps | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Siete | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Star (Poland | Romania, Bulgaria and Moldova) | Sunbites | Sunchips | Stacy's (Pita Chips) | Toddy | Tortees | Tostitos | Twisties | Uncle Chipps

V • T • E

Owned by PepsiCo via Frito-Lay

Current brands
Bugles | Cheetos | Chipsticks | Crinkles | Doritos | Frazzles | French Fries | Max (Strong) | Monster Munch | Baked | Quavers | Salt & Shake | Sensations | Snack a Jacks | Squares | Sunbites | Wotsits (Crunchy | Giants)

Former/discontinued brands
Doritos Roulette | Baked Stars | Doritos Stax | Extra Crunchy | Hoops and Crosses | Lights | Max Double Crunch | Mediterranean | Mighty Lights | MixUps | Pops | Potato Heads | Ruffles | Shots | Snaps | Sundog | Tear 'n' Share | Tiger Nuts | Weenie Wotsits | Wotsits Wafflers | Wotsits Twisted | Poppables | Hint of Salt | Walkers Stax | Market Deli

Walkers 2021

Former food brands: Aliva (India) | Coqueiro | Mabel | Star Chips
Former restaurants: California Pizza Kitchen | Chevy's | D'Angelo Sandwich Shops | East Side Mario's | Hot 'n Now | Kentucky Fried Chicken | Pizza Hut | Taco Bell

Notes

¹	Joint venture with PAI Partners (61%).
²	Joint venture with Empresas Polar.
³	Joint venture with Strauss Group.
⁴	Canada and Oceania only.
⁵	Joint venture with Unilever.
⁶	Juices only, used under license.
⁷	Former joint venture with Indofood.
⁸	Joint venture with Lotte Chilsung Beverage (Lotte Group).

PepsiCo (2025)

V • T • E

Current brands

7Up¹ | Aqua Libra | Ballygowan | Bela Ischia | Britvic | C&C | Club (Orange | Lemon | Rock Shandy | Pat Frog) | Club Mixers | DaFruta | Drench | Energise Sport | Fruité | Fruit Shoot | Gatorade¹ | J2O | Lipton² | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew¹ | Pepsi¹ (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe¹ | Tango | Teisseire | TK

Notes

¹	Under license from PepsiCo.
²	Part of a licensing agreement with PepsiCo and Unilever.

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