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Logopedia
1967–1987 1979-1991 1991 1993-2006 2006-2011 2010-2019 2019-present
1967–1987 1979-1991 1991 1993-2006 2006-2011 2010-2019 2019-present

1967–1987[]

Designer:  Unknown
Typography:  Unknown
Launched:  1967

1979-1991[]

This stylized rose was made in 1969 by the artist Bengt Blomgren as a homage to the outgoing party leader Tage Erlander. It's usually referred to as "the older red rose", Swedish: "den äldre röda rosen".

The rose was printed as a pin and was given to everyone who donated money to the Erlanderfund, a fund that "supports swedish scientific and technical research".

1991[]

BETTER LOGO NEEDED

Under the election campaign of 1991 a real living rose was used as the party symbol.

1993–2006[]

In 1993 came the modern rose. It was designed by Spanish designer Javier Mariscal. His ambition was reportedly to "create a symbol which everyone could see themselves in. One that's living and as changeable as us. The rose can therefore be happy, sad, angry or wistful".

Designer:  Javier Mariscal[1]
Typography:  Unknown
Launched:  1993

2006–2010[]

In 2006 a version with a darker red and without text was introduced.

2010–2019[]

The 2010 logo has a slight shadow under the rose and grey text, as opposed to the red text we saw earlier in the Mariscal logo.

2019–present[]

The previously grey text has been restored to the original red, and the drop shadow behind the rose has been removed. The logo is also bigger.

Designer:  Unknown
Typography:  Avenir
Launched:  Unknown

See also[]