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1959–1983 1983–1990 1990–1996 1996–2010 2010–2022 2022–present
1959–1983 1983–1990 1990–1996 1996–2010 2010–2022 2022–present

Sonae is a multinational business group based in Porto, Portugal. It is present in 90 countries, operating in several sectors, including retail, financial services, shopping centres management, software and information systems, media and telecommunications. It is the largest private employer in Portugal.

1959–1983[]

Sonae 1959

1983–1990[]

Sonae 1983

1990–1996[]

Sonae 1990

1996–2010[]

Sonae 1996
Designer:  McCann Worldgroup
Typography:  Custom type
Launched:  1996

2010–2022[]

Sonae logo
Designer:  Ivity Brand Corp.
Typography:  Custom type
Launched:  February 17, 2010

Sonae introduced a new logo and brand identity in February 2010.

2022–present[]

Sonae 2022
Designer:  Saffron Brand Consultants
Typography:  Sofia Pro
Launched:  February 17, 2022


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