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1995–2007 2007–2011 2011–2016 2016–present
1995–2007 2007–2011 2011–2016 2016–present

Sony Entertainment Television, popularly known as SET, Sony TV or simply Sony, is the flagship TV channel of Sony Pictures Networks India and one of the oldest and most popular Hindi general entertainment channels (GECs) in India, having been launched on 21 November 1995.


Sony Entertainment Television 1995.svg

This logo is the same as that used by the other Sony Entertainment Television channels at the time. However, the on-screen logo bug was simply the green-blue-red ‘S’ logo, without any words.

Sony Entertainment Television India 1995.png

Before 2001 the on-screen logo as used at the end of idents was different.


SET 2000.png

Sony Entertainment Television channels worldwide changed their logos in 2007, moving the word Sony below the ‘S’ logo and changing the font of the words Entertainment Television from Helvetica Black to the font used in the logo of Sony and several of its entertainment divisions such as Sony Pictures Entertainment.

However, while the other SET channels changed their logos to become completely blue and white, SET India retained the green-blue-red colours.


SET 2011.png

When the now-defunct Sony Mix was launched on 1 September 2011, Sony TV, Sony Sab, Sony Max, Sony Pix and Sony Aath added the word Sony in a black rectangle on top of their logos, though the graphics were not changed.

HD: 2012–2013

SET India HD.jpg

An HD feed was launched on 28 May 2012, making Sony TV the fifth Hindi GEC to launch an HD feed, after Star Plus, Zee TV, Life OK (now Star Bharat) and Colors, which had launched HD feeds in 2011.

This was Multi Screen Media’s second HD channel, the first being Sony Six HD, which was launched on 7 April 2012 in time for that year’s edition of the Indian Premier League.


SET HD 2013.jpg

Sony TV introduced a new graphics package on 11 October 2013, designed by the Australian branding and design agency Ink Project. The graphics made use of the popular Gotham typeface, which is now used by sister channels AXN and Sony Sab, as well as Zee TV, one of Sony TV’s biggest direct competitors. Accordingly, the HD wordmark in the logo was changed to use Gotham, leaving the main logo unchanged.


SET India 2016.png
Designer:  Naranja y Canela
Typography:  Clarendon Bold

During an episode of The Kapil Sharma Show on 19 November 2016, SET rebranded to celebrate its 21st anniversary, dropping its green-blue-red colours for the first time since its launch in 1995 and introducing a new logo and graphics package using orange, violet and gold. This rebrand came less than two weeks after that of competitor Star Plus, which rebranded on 7 November.

The graphics were designed by Argentine design agencies Medialuna and Naranja y Canela, which had previously designed the graphics package for the now-defunct Sony Le Plex HD (Medialuna had also rebranded Sony Pix in 2013). They later merged to form the Tónika agency.

The on-screen font is now ITC Bookman, a serif font never used before in TV channel branding. This is in great contrast to the sans-serif fonts Kohinoor and Gotham, which Star Plus and Zee TV, respectively, use in their graphics packages, in addition to many of their respective sister channels.

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