Sony Max 2 is a Hindi classic movie channel that shows Hindi movies released before the early 2000s, similar to Zee Classic, as well as lesser-known movies of the 2000s and 2010s, similar to Zee Bollywood and Star Gold 2. It was launched in May 2014 and underwent a rebranding in April 2017.
The launch graphics were created by Australia-based Mark Boey, who also designed the graphics for Sony TV in 2013 and Sony Pal in 2014 (as part of the Ink Project design firm), as well as Zee’s &TV in 2015. The theme colours were violet, purple and orange, and the popular FF Din font was used in on-air typography.
Since 2019, these graphics are being reused by sister Hindi movie channel Sony Wah, though with an orange-and-pink colour scheme.
A new graphics package was introduced on 1 April 2017 wherein layers of a spiral shape change colours rapidly against a yellow background. The new on-screen typeface is the rare and little-known BigCity Grotesque.
|Part of Sony Pictures Entertainment and Essel Group
pending merger with Zee Entertainment Enterprises
Indian TV channels:
Hindi: Entertainment: Sony TV HD, Sony Sab HD and Sony Pal | Movies: Sony Max HD (Other), Sony Max 2 (classic movies) and Sony Wah | Kids: Sony Yay
International channels: SET (Asia)