1989-1994 1994–2001 2001–2012 2012–2021
1989-1994 1994–2001 2001–2012 2012–2021

Ericsson GE Mobile Communications


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In 1989, Ericsson's Radio Systems division formed a joint venture company with General Electric under the name of Ericsson GE Mobile Communications. The company consisted of all mobile phone activity of both companies in Sweden and USA. Its products were sold mostly under both Ericsson HotLine (later just Ericsson in 1992) and GE brands. Due the severe cooperation problems between two companies and inability to break to the US cellular phone market, GE eventually left out of the joint venture in 1993, making this company a wholly owned subsidiary of Ericsson.

Ericsson Mobile Communications


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Designer:  Terry Moore (from AID)
Typography:  Myriad Pro Bold
Launched:  Unknown

Ericsson GE Mobile Communications changed its name to Ericsson Mobile Communications, and used its parent company's logo.

Sony Ericsson


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Designer:  Takuya Kawagoe
Typography:  Handel Gothic (modified)
Launched:  Unknown

On October 1, 2001, Sony acquired half of Ericsson Mobile's shares and the venture became Sony Ericsson. The logo represents the letters s and e merged in a single sphere with a green center, called "liquid energy".

Notable Sony Ericsson products are:

  • T-series (Tela),
  • P-series (PDA),
  • K-series (camera/Cyber-shot),
  • Z-series (clamshell),
  • J-series (low-end),
  • S-series (style/slider/swivel),
  • W-series (Walkman),
  • V-series (Vodafone),
  • M-series (messaging),
  • C-series (Cyber-shot),
  • G-series (generation web),
  • R-series (radio),
  • F-series,
  • X-series (Xperia),
  • U-series (Entertainment Unlimited) and
  • E-series (Xperia/Android).

The Sony Ericsson brand was discontinued in February 2012 when Sony acquired Ericsson's shares in the company.

Sony Mobile Communications


Designer:  Yasuo Kuroki
Typography:  Clarendon Medium (modified)
Launched:  Unknown

On February 16, 2012, Sony Ericsson changed its name to Sony Mobile Communications. In January 2013, the company moved its headquarters in Sweden to Sony's headquarters in Japan. In April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation.

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