Sony Mobile

1989–1994	1994–2001	2001–2012	2012–2021

Ericsson GE Mobile Communications

1989–1994

Designer:  Unknown

Typography:  Frutiger

Launched:  July 1, 1989

In 1989, Ericsson's Radio Systems division formed a joint venture company with General Electric under the name of Ericsson GE Mobile Communications. The company consisted of all mobile phone activity of both companies in Sweden and USA. Its products were sold mostly under both Ericsson and GE brands. Due the severe cooperation problems between two companies and inability to break to the US cellular phone market, GE eventually left out of the joint venture in 1993, and it became a wholly owned subsidiary of Ericsson.

Ericsson Mobile Communications

1994–2001

Designer:  Terry Moore for Allied International Designers

Typography:  Frutiger (modified)

Launched:  March 1, 1994

Ericsson GE Mobile Communications changed its name to Ericsson Mobile Communications and used its parent company's logo.

Sony Ericsson

2001–2012

Designer:  Takuya Kawagoe

Typography:  Handel Gothic (modified)

Launched:  October 1, 2001

On October 1, 2001, Sony acquired half of Ericsson Mobile's shares and the venture became Sony Ericsson. The logo represents the letters s and e merged in a single sphere with a green center, called "liquid energy".

Notable Sony Ericsson products are:

• T-series (Tela),
• P-series (PDA),
• K-series (camera/Cyber-shot),
• Z-series (clamshell),
• J-series (low-end),
• S-series (style/slider/swivel),
• W-series (Walkman),
• V-series (Vodafone),
• M-series (messaging),
• C-series (Cyber-shot),
• G-series (generation web),
• R-series (radio),
• F-series (gaming),
• X-series (Xperia),
• U-series (Entertainment Unlimited) and
• E-series (Xperia/Android).

The Sony Ericsson brand was discontinued in February 2012 when Sony acquired Ericsson's shares in the company. Despite that, the "liquid energy" symbol was still present on back covers up to 2013.

Wordmark

Wordmark print

Wordmark with the slogan "make.believe" (2009–2012)

Wordmark print with the slogan "make.believe" (2009–2012)

Color variants

Magenta symbol variant

Horizontal variant

Sony Mobile Communications

2012–2021

Designer:  Yasuo Kuroki

Typography:  Clarendon Medium (modified)

Launched:  1973 (originally) February 16, 2012

On February 16, 2012, Sony Ericsson changed its name to Sony Mobile Communications. In January 2013, the company moved its headquarters in Sweden to Sony's headquarters in Japan. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation (now Sony Group Corporation).

External links

• Official website