Sony Pictures Networks India

This article is about the Indian TV broadcaster. Not to be confused with Culver Entertainment.

Culver Max Entertainment, publicly known as Sony Pictures Networks India (SPN), is a major Indian television broadcaster and a subsidiary of Sony Pictures Entertainment. It was founded in 1995 and is SPE’s biggest country-specific network of channels.

On 22 September 2021, SPN announced a merger with its competitor, Zee Entertainment Enterprises. The merger was approved by both parties on 22 December 2021.

Sony Entertainment Television India

1995–2007

Designer:  Unknown

Typography:  Clarendon Bold (Sony wordmark) Helvetica Black (Entertainment Television text)

Launched:  30 September 1995

The company was founded in 1995 with the launch of SET. The broadcaster shared its name with the channel until 2007.

Multi Screen Media

2007–2015

SVG NEEDED

Designer:  Helvetica Black (Entertainment Television text)

Typography:  Clarendon Bold (Sony wordmark)

Launched:  27 December 2007

Sony Entertainment Television India was renamed to Multi Screen Media in December 2007, shortly after SET’s rebrand that year.

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Sony Pictures Networks

2015–present

Designer:  Dynamite Design

Typography:  Clarendon Bold (logo) Proxima Nova (corporate identity)

Launched:  14 December 2015

Multi Screen Media was renamed to Sony Pictures Networks India on 14 December 2015. The brand identity was designed by Dynamite Design, a local Indian firm, with Proxima Nova as the corporate font.

• Dynamite Design

Logo with description.

Culver Max Entertainment

2022–present (corporate use only)

Designer:  Unknown

Typography:  Lato (Max wordmark)

Launched:  20 April 2022

On 20 April 2022, shortly after its biggest competitor Star India rebranded to Disney Star, the holding company of Sony Pictures Networks India discreetly renamed itself to Culver Max Entertainment. Culver Max Entertainment is the new name of only the holding company, while Sony Pictures Networks (SPN) continues to be the consumer-facing brand. The logo is based on that of Culver Entertainment, a defunct subsidiary of Sony Pictures Entertainment.

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