Culver Max Entertainment, publicly known as Sony Pictures Networks India (SPN), is a major Indian television broadcaster and a subsidiary of Sony Pictures Entertainment. It was founded in 1995 and is SPE’s biggest country-specific network of channels.
On 22 September 2021, SPN announced a merger with its competitor, Zee Entertainment Enterprises. The merger was approved by both parties on 22 December 2021 but was called off on 22 January 2024.
Sony Entertainment Television India[]
1995–2007[]
Designer:
Unknown
Typography:
Clarendon Bold (Sony wordmark) Helvetica Black (Entertainment Television text)
Launched:
30 September 1995
The company was founded in 1995 with the launch of SET. The broadcaster shared its name with the channel until 2007.
Sony Entertainment Television channels worldwide changed their logos in 2007, moving the word Sony below the ‘S’ logo and changing the font of the words Entertainment Television from Helvetica Black to the Clarendon font used in the logo of Sony. SET India followed suit on 13 November 2007 along with a new graphics package using the Trade Gothic font, as well as new graphics for SET Max, SAB TV and SET Pix using this font.
Multi Screen Media[]
2007–2015[]
Designer:
Helvetica Black (Entertainment Television text)
Typography:
Clarendon Bold (Sony wordmark)
Launched:
27 December 2007
Sony Entertainment Television India was renamed to Multi Screen Media in December 2007, shortly after SET’s rebrand that year. Multi Screen Media is the new name of only the holding company, while Sony Entertainment Network was the consumer-facing brand.
When the now-defunct Sony Mix was launched on 1 September 2011, Sony TV, Sony Sab, Sony Max, Sony Pix, Sony Aath and consumer-facing brand Sony Entertainment Network added the word Sony in a black rectangle on top of their logos, though the bumper which was use to come before the orignal bumper of the channel (rarely), was kept completely unchanged, though there was significant change in the Sony Entertainment Network's logo, compaired to the rest all other channels, which just added Sony logo on top of their logos, the graphics were not slightly modified like Sony TV.
Clarendon Bold (logo) Proxima Nova (corporate identity)
Launched:
14 December 2015
Multi Screen Media was renamed to Sony Pictures Networks India on 14 December 2015. The brand identity was designed by Dynamite Design, a local Indian firm, with Proxima Nova as the corporate font.
On 20 April 2022, shortly after its biggest competitor Star India rebranded to Disney Star, the holding company of Sony Pictures Networks India discreetly renamed itself to Culver Max Entertainment. Culver Max Entertainment is the new name of only the holding company, while Sony Pictures Networks (SPN) continues to be the consumer-facing brand. The logo is based on that of Culver Entertainment, a defunct subsidiary of Sony Pictures Entertainment.
