Sony Ten 3 is an Indian sports channel owned by Sony Pictures Networks India. Launched in 2010 as Ten Cricket by the Ten Sports network (then owned by ZEEL), it was renamed to Ten 3 in 2016, and then to Sony Ten 3 in 2017 after SPN acquired the Ten Sports network from ZEEL. It is a primarily Hindi-language channel, similar to competitor Star Sports 1 Hindi.
Ten Cricket was launched on 10 August 2010. As per its name, it focused on cricket. That role is now played by Sony Six.
2016–2017Zee rebranded the Ten Sports network on 29 March 2016, introducing a new slogan, Never stop. Ten Sports was renamed to Ten 1, Ten Action to Ten 2, Ten Cricket to Ten 3 and Ten HD to Ten 1 HD. The new logo style was on the basis of that of the now-defunct Ten Golf HD, which had rebranded in October 2015 after converting from a standard-definition (SD) channel into a high-definition (HD) channel.
Sony Ten 3
In 2017 ZEEL sold the Ten Sports Network to Sony Pictures Networks India. All the Ten channels, along with Sony Six, rebranded on 18 July 2017 to match the logo style of fellow sports channel Sony ESPN (which closed down on 30 March 2020). Sony Ten 2 and 3 launched HD feeds on the same day. All the Sony sports channels also launched a new uniform graphics package.
| Indian TV channels:
Hindi: Entertainment: Sony TV HD, Sony Sab HD and Sony Pal | Movies: Sony Max HD (Other), Sony Max 2 (classic movies) and Sony Wah | Kids: Sony Yay
Sony Pictures Sports Networks: Cricket-focused: Sony Six HD | Combat sports–focused: Sony Ten 1 HD | Football-focused: Sony Ten 2 HD | Predominantly Hindi-language: Sony Ten 3 HD and Sony Ten 4 (upcoming)
International channels: SET (Asia)
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing & syndication arm for International market: Zee Global Content Sales