1873 - 1968

The first shop opened on Charles Street, Portsmouth, Hampshire, England in 1873.

Before the national 'Cloverleaf' logo was introduced in 1968, the Portsea Island Mutual Co-operative society (or PIMCO as it was sometimes known as) logo varied significantly from shop to shop. Therefore there was no single official logo.

1968 - 1993


Most Co-operative societies adopted the then new national 'Cloverleaf' logo in 1968.


1993 - 1998

The Co-op logo Portsea Island

Before 1998, The Southern Co-operative was known as The Portsea Island Mutual Co-operative who, before 1993, used the 1968 national Co-op logo.

1998 - 2003

The Co-op logo 2

In 1998 the Portsea Island Mutual Co-operative society changed its name to The Southern Co-operative. Some early rebranded shops used this red and yellow version of the logo.

The Co-op logo 1

Corporate logo.

2003 - 2008

The Co-op logo 3

In 2003 the branding was refreshed. The rather dated green was replaced by silver. However, some shops still had the old green logo until 2010 when these branches received the 2009 logo.

2008 - 2009

The Co-op 2008 logo

Some shops began using a simplified version of the 1998/2003 logo which just uses the 'Seagull' text.

2009 - present

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In 2009 The Southern Co-operative began using the national branding introduced in 2007, some shops display the name of the town it which it is situated in, instead of 'food'. Although a new corporate logo was introduced in 2017, this logo continues to be used on shop fascias.

The Southern Co-operative

Corporate logo used from 2009 until 2017.

2017 - present


Other logos


19?? - 2007


Buy-lo was a discount brand used for low-cost supermarkets.

Gosport Super-store

19?? - 19??


Havant Hyper-market

1980 - 1996



19?? - 19??



Welcome is the name used for franchised branches.

2002 - 2007


2007 - present


Southern Co-operative Dairies

1980s - 1990s

Southern Co-operative Dairies logo transparent

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