Logopedia
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1971-1983 1983-1989 1989-2001 1989–2014 (secondary) 2001–2014 2014–present
1971-1983 1983-1989 1989-2001 1989–2014 (secondary) 2001–2014 2014–present

1971–1983[]

Southwest - 1971x

1983-1989[]

Southwest - 1983
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1989-2001[]

Southwest Airlines 1989

1989–2014 (secondary)[]

Southwest Airlines
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This logo can still be seen at airports, but the next two logos are used more often.

2001–2014[]

Southwest Airlines
Designer:  Dale Minor of
GSD&M
Typography:  Helvetica
Launched:  2001

2014–present[]

Southwest Airlines 2014
Designer:  Lippincott
Typography:  Ubuntu Bold (modified)
Launched:  September 8, 2014

In September 2014, Southwest Airlines made a major change to its logo. Not only did it introduce a new wordmark, but it dropped the plane and reintroduced the heart as its main symbol, which is now adorned with yellow, red, and blue stripes.

External links[]

AirTran Airways
Southwest Airlines
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