1978–1980 1980–1985 1985–1993 1993–2008 2008–2015 2015–2019 2019–present
1978–1980 1980–1985 1985–1993 1993–2008 2008–2015 2015–2019 2019–present

The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting radio, online, and television network. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society". They currently operate five terrestrial free-to-air TV channels, seven radio stations, a news service and the SBS On Demand video streaming service.


Special Broadcasting Service Testing Television logo 1979.svg

SBS was founded on 1 January 1978. This logo was based on the test pattern when the channel went live in 1979.



This logo was a blue and white gradient globe surrounded by a blue and white gradient ring. The logo was used across all of SBS's radio and television stations, and symbolised television transmission on VHF channel 0.


SBS 1985.svg

This was the first logo to use the globe that could come to identify SBS through most of its history.


SBS 1993.svg

A new logo described as the "Mercator" logo (named as the shapes look like a mercator globe in 2D) was launched in March 1993. It features five blue curved splices with the letters SBS in white. The five splices represent the five continents of the world and the sat on a 23.5° angle which depicts the natural tilt of the Earth's axis. The ID's usually show the Mercator logo without the letters SBS between 1995 and 2003.



SBS 2008.svg

The new logo and a major revamp was launched on 7 May 2008, reducing the number of splices into four, and shifting the perspective so that each splice is larger than the previous. On 1 June 2009, the logo was connecting to SBS One and SBS Two. Equally, it uses the logo, without "SBS" on World News Australia and The Feed.


SBS 2015.svg

To coincide with their main channel changing its name back to 'SBS', SBS modified its 2008 logo using a bolder weight of Helvetica.


SBS 2019.svg

In February 2019, SBS refreshed their 2008 logo again by downsizing the mercator icon. The alteration came with a network-wide branding refresh and new slogan, "A world of difference".