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SpiceJet is an Indian low-cost carrier founded in 2005, the same time as competitors IndiGo (India’s largest airline) and GoAir (now Go First). From 2010 to 2014 it was owned by the Sun Group. Its other competitors include AirAsia India, Akasa Air and the full-service airlines Air India, Jet Airways (relaunching in 2022) and Vistara.

ModiLuft[]

1993-1996[]

Modiluft1

The airline was originally established as Modiluft in 1993 by Indian industrialist S.K. Modi in patnership with Lufthansa. It was short-lived and was closed 3 years later, in 1996. The company remained dormant until 2004, when it was acquired by Indian entrepreneur Ajay Singh and rechristened as SpiceJet.

SpiceJet[]

2005–present[]

SpiceJet Logo

SpiceJet launched in May 2005. In 2010, Ajay Singh sold the airline to the Maran family, which owns the Sun Group, but reacquired it in 2015 to save it from a financial collapse.

Slogans[]

Flying for Everyone: 2005–2011[]

SpiceJet Flying for everyone

With All Our Heart: 2011–2015[]

With all our heart
SpiceJet SpiceRoute March 2015 With all our heart

Example of tagline across red V-shape graphic from the airline’s inflight magazine. Source: Issuu.

Red. Hot. Spicy.[]

2015[]
SpiceJet logo Red. Hot. Spicy.
2015–present[]
SpiceJet Red. Hot. Spicy.
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