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SpiceJet is an Indian low-cost carrier founded around the same time as competitors GoAir and IndiGo. From 2010 to 2014 it was owned by the Sun Group. After the 2019 collapse of full-service carrier Jet Airways, SpiceJet has become the second-largest Indian airline after IndiGo, overtaking flag carrier Air India.

ModiLuft

1993-1996

Modiluft1

The airline was originally established as Modiluft in 1993 by Indian industrialist S.K. Modi in patnership with Lufthansa. It was short-lived and was closed 3 years later, in 1996. The company remained dormant until 2004, when it was acquired by Indian entrepreneur Ajay Singh and rechristened as SpiceJet.

SpiceJet

2005–present

SpiceJet
SpiceJet launched in May 2005. In 2010, Ajay Singh sold the airline to the Maran family, which owns the Sun Group, but reacquired it in 2015 to save it from a financial collapse.

Slogans

Flying for Everyone

2005–2011

SpiceJet Flying for everyone

With All Our Heart

2011–2015

With all our heart. SpiceJet
SpiceJet SpiceRoute March 2015 With all our heart

Example of tagline across red V-shape graphic from the airline’s inflight magazine. Source: Issuu.

Red. Hot. Spicy.

2015

SpiceJet logo Red. Hot. Spicy.

2015–present

SpiceJet Red. Hot. Spicy.
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