Adam Stringer, Ryan Kovalak, and Alissa Tribelli of Lippincott Mercer
Typography:
TheSans SemiBold
Launched:
June 23, 2005
On December 15, 2004, it was announced that Sprint would merge with Nextel.[1] Later on June 23, 2005 (pending the merger), a dramatic overhaul to Sprint's identity was introduced, replacing the diamond-streaks with a "pin drop", in addition to a new tagline, "Together with NEXTEL".[2] The merger was later approved by shareholders on July 13 of the same year,[3] and was eventually finalized a month later, when Sprint Corporation legally became Sprint Nextel Corporation[4] (this name would last until the eventual deactivation of its Nextel iDEN network on June 30, 2013, when it was reverted back).[5]
TheSans SemiBold (Sprint logo) Sprint Sans ("Now part of") TeleAntiqua (T-Mobile logo)
Launched:
April 1, 2020
On April 29, 2018, it was made official that T-Mobile would merge with Sprint, after years of rumors and back-and-forth talks between the 2.[6][7][8] The merger received its final approval on February 11, 2020,[9] and was officially completed at the start of April, when ads began to appear highlighting the significance of the merger, signifying wider coverage.
The transition to T-Mobile began later in May, when T-Mobile announced that it will begin winding down the brand, starting with its associated plans being phased out by August 2.[10] After that date, new Sprint customers were redirected to T-Mobile. During that time, various Sprint stores began to be converted into T-Mobile, with some closing down completely (which was especially the case for those that were situated right near T-Mobile's).
The Sprint 3G/CDMA network was deactivated on March 31, 2022, with its 4G counterpart following suit later on June 30.[11]
