StarHub is one of three major telecommunications companies in Singapore, the other two being Singtel and M1. It was founded on 7 May 1998; its corporate identity was unveiled in 1999, and services were officially launched on 1 April 2000.
The logo was unveiled on 18 June 1999 and is used to the present day.
Since around 2010, only the green-and-white version was used.
A few weeks after the rebrand of competitor M1, StarHub quietly started rolling out a new logo and corporate identity on 15 January 2021, without any fanfare. The icon is now in a different shade of green and has been separated from the wordmark, which is now set in the Bliss font.
Bliss replaces FF Din as the corporate font since the latter was adopted by M1 in its rebrand the previous month. However, the previous logo and website design continued to be used until February 2021.
|Middle East and North Africa:|
1Joint venture with NTT and ST Telemedia.
|Subsidiaries, joint ventures and licensees:|
Europe: Albania | Channel Islands (Airtel-Vodafone)1 | Cyprus (Cytamobile-Vodafone) | Czech Republic (Oskarta) | Germany | Greece | Hungary | Ireland | Italy | Netherlands2 (50%) (Vodafone | Ziggo) | Northern Cyprus (Telsim Vodafone) | Portugal (Yorn) | Romania | Spain (Lowi | yu) | Turkey | United Kingdom (Talkmobile | Voxi)
Divested: SmarTone (Hong Kong) | Verizon Wireless5 (United States) | J-PHONE–Vodafone (Japan) | Si.mobil–Vodafone (Slovenia) | Europolitan–Vodafone (Sweden) | MTC–Vodafone (Bahrain) | Orange (United Kingdom)