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| 1940–1958 | 1958–1978 | 1978–1992 | 1992–2001 | 2001–present |
1940–1958[]
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SVG NEEDED |
The StarKist (then stylized as Star-Kist) brand of tuna first appeared in 1940. It was introduced by the French Sardine Company of California, which had been founded in 1917.
1958–1978[]
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1978–1992[]
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BETTER LOGO NEEDED |
Charlie the Tuna, the famous StarKist advertising mascot, made his debut in TV commercials in 1961. The character did not appear on the product label until 1980.
1992–2001[]
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2001–present[]
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Wordmark
Charlie the Tuna Mascot
3D Version of Charlie the Tuna
50 Years of Charlie (2011)
100th Anniversary version (2017)