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Not to be confused with StarOne, a defunct brand of the Indonesian mobile phone operator Indosat Ooredoo. For the UK and Europe version of Star Bharat, see Utsav Bharat.

Contents

2004–2011 2011–2017 2017–present
2004–2011 2011–2017 2017–present

Star Bharat is a Hindi general entertainment channel in India that complements Star’s flagship channel, Star Plus, along with Star Utsav. It was launched in 2004 as Star One and rebranded in 2011 as Life OK, before adopting its current name in 2017. Along with Star Plus, it competes with Zee TV, Sony TV, Colors and Sony Sab.

The word Bharat means India in several Indian languages, and is also used in the names of other channels such as Republic Bharat and TV9 Bharatvarsh.

Star One

2004–2011 (India), 2006–2012 (US and UK)

Star One.png

Star One was launched on 1 November 2004, a few months after Star Utsav, and positioned as a youth-centric channel for urban audiences. The logo for the American feed did not have the STAR mark above the word one.

Life OK

2011–2017 (India), 2012–2017 (US and UK)

Life OK.png
Designer:  venturethree
Typography:  St Ryde
Launched:  Unknown

Star One was renamed to Life OK on 18 December 2011. The new brand was created by venturethree, who had already rebranded Star Plus in 2010, and later rebranded Star Jalsha and the Star Sports network. St Ryde was the on-screen typeface.

It was one of two channels to use Star's OK brand, created for urban-focused content aimed at a progressive Indian audience; the other was Movies OK, which was launched in May 2012. In response, rival network Zee created the & brand in 2013, starting with &pictures, a Hindi movie channel like Movies OK.

Star Bharat

2017–present (India, International), 2017–2021 (UK and Europe)

Designer:  Unknown
Typography:  Mukta
Launched:  Unknown

Life OK was renamed to Star Bharat on 28 August 2017, thus leaving Movies OK to be the only Star channel using the OK brand until 1 February 2020, when it was renamed to Star Gold 2. The free Mukta font is used in on-air typography in both Devanagari and English. The channel's tagline is Bhula De Dar, Kuchh Alag Kar (Forget Fear, Do Something Different).

Initially Star Bharat was available on the government-owned DD Free Dish, but after its removal from the platform on 1 March 2019 along with some other pay-TV channels, it has suffered from abysmally low ratings, especially compared to Star Plus, the most popular Hindi pay-TV channel.

On 22 January 2021, Star Bharat in the UK and Europe was renamed to Utsav Bharat, along with the UK and Europe versions of Star Plus and Star Gold, which were renamed to Utsav Plus and Utsav Gold, respectively. However, the names of these channels in India and other regions continue to use the Star brand.


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