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| + | :''Not to be confused with [[StarOne]], a defunct brand of the Indonesian mobile phone operator [[Indosat Ooredoo]].'' |
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| + | {{ImageTOC |
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| + | |Star_One.png|2004–2011 |
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| + | |Life OK.png|2011–2017 |
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| + | |Star Bharat logo.jpg|2017–present |
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| + | }} |
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| + | '''Star Bharat''' is a Hindi general entertainment channel in India that complements [[Star TV|Star]]’s flagship channel, [[Star Plus]], along with [[Star Utsav]]. It was launched in 2004 as '''Star One''' and rebranded in 2011 as '''Life OK''', before adopting its current name in 2017. Along with Star Plus, it competes with [[Zee TV]], [[Sony Entertainment Television (India)|Sony TV]], [[Colors]] and [[Sony Sab]]. |
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| + | The word ''Bharat'' means ''India'' in several Indian languages, and is also used in the names of other channels such as [[Republic Bharat]] and [[TV9 Bharatvarsh]]. |
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| + | == Star One == |
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| + | [[File:Star_One.png|center|250px]] |
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| + | Star One was launched on 1 November 2004, a few months after [[Star Utsav]], and positioned as a youth-centric channel for urban audiences. The logo for the American feed did not have the STAR mark above the word ‘one’. |
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| + | [[File:Star One ID.mp4|centre|300px]] |
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| + | ==Life OK== |
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| + | ===2011–2017 (India), 2012–2017 (US and UK)=== |
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| + | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
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| + | Life OK HD.jpg|The HD channel was launched in 2012. |
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| + | Lifok.png|Alternative logo without mascot. |
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| + | </gallery> |
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| + | Star One was renamed to Life OK on 18 December 2011. The new brand was created by [[Venturethree]], who had already rebranded [[Star Plus]] in 2010. It was one of two channels to use [[Star TV|Star]]'s OK brand, created for urban-focused content aimed at a progressive Indian audience; the other was [[Star Gold 2#Movies OK|Movies OK]], which was launched in 2012. In response, rival network [[Zee Entertainment Enterprises|Zee]] created the '''&''' brand in 2013, starting with [[&pictures]], a Hindi movie channel like Movies OK. |
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| + | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
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| + | Lifeokstar.jpg|Version used in the UK as Star Life OK. |
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| + | Life OK Channel Ident|Graphics reel with channel theme music. |
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| + | A day in the life of Life OK |
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| + | </gallery> |
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| + | ==Star Bharat== |
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| + | === 2017–present === |
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| + | [[File:Star Bharat logo.jpg|centre|200px]] |
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| + | Life OK was renamed to Star Bharat on 28 August 2017, thus leaving Movies OK to be the only Star channel using the OK brand until 1 February 2020, when it was renamed to [[Star Gold 2]]. |
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| + | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
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| + | Star Bharat HD logo.jpg|HD logo. |
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| + | Star Bharat International.png|English text, used in the international feed. |
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| + | Star भारत - -भुलादेडर|Ident. |
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| + | </gallery> |
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| + | Initially Star Bharat was available on the government-owned [[DD Free Dish]], but after its removal from the platform on 1 March 2019 [[Colors Cineplex#Colors Cineplex|along with some other pay-TV channels]], it has suffered from abysmally low ratings, especially compared to Star Plus, the most popular Hindi pay-TV channel (and the second-most popular overall after the free-to-air [[Dangal]]). |
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{{Star TV Network}} |
{{Star TV Network}} |
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| + | [[Category:Entertainment television channels in India]] |
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| + | [[Category:Star TV Network]] |
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| + | [[Category:Television channels in India]] |
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| + | [[Category:Hindi-language television channels]] |
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| + | [[Category:2004]] |
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| + | [[Category:2011]] |
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| + | [[Category:2017]] |
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| + | [[Category:Disney]] |
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| + | [[Category:The Walt Disney Company]] |
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| + | [[Category:Walt Disney Direct-to-Consumer and International]] |
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Revision as of 12:03, 8 June 2020
- Not to be confused with StarOne, a defunct brand of the Indonesian mobile phone operator Indosat Ooredoo.
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| 2004–2011 | 2011–2017 | 2017–present |
Star Bharat is a Hindi general entertainment channel in India that complements Star’s flagship channel, Star Plus, along with Star Utsav. It was launched in 2004 as Star One and rebranded in 2011 as Life OK, before adopting its current name in 2017. Along with Star Plus, it competes with Zee TV, Sony TV, Colors and Sony Sab.
The word Bharat means India in several Indian languages, and is also used in the names of other channels such as Republic Bharat and TV9 Bharatvarsh.
Star One
2004–2011 (India), 2004–2012 (US and UK)
Star One was launched on 1 November 2004, a few months after Star Utsav, and positioned as a youth-centric channel for urban audiences. The logo for the American feed did not have the STAR mark above the word ‘one’.
Life OK
2011–2017 (India), 2012–2017 (US and UK)
Star One was renamed to Life OK on 18 December 2011. The new brand was created by Venturethree, who had already rebranded Star Plus in 2010. It was one of two channels to use Star's OK brand, created for urban-focused content aimed at a progressive Indian audience; the other was Movies OK, which was launched in 2012. In response, rival network Zee created the & brand in 2013, starting with &pictures, a Hindi movie channel like Movies OK.
Star Bharat
2017–present
Life OK was renamed to Star Bharat on 28 August 2017, thus leaving Movies OK to be the only Star channel using the OK brand until 1 February 2020, when it was renamed to Star Gold 2.
Initially Star Bharat was available on the government-owned DD Free Dish, but after its removal from the platform on 1 March 2019 along with some other pay-TV channels, it has suffered from abysmally low ratings, especially compared to Star Plus, the most popular Hindi pay-TV channel (and the second-most popular overall after the free-to-air Dangal).
| Part of Disney India (The Walt Disney Company)
Television channels: English: Entertainment: Disney International HD1 | Movies: Star Movies | Star Movies Select | Knowledge and infotainment: National Geographic | Nat Geo Wild | Lifestyle: Star Life | Kids: Disney Channel1 | Hungama1 | Super Hungama1 | Disney Junior1 | BabyTV Regional-language TV channels: Star Sports: Planned channels: International channels: Other assets: Former channels and properties: Indian channels: Non-Indian channels: Notes:  |