Changes: Star Bharat

Latest revision as of 19:26, 26 January 2023

Not to be confused with StarOne, a defunct brand of the Indonesian mobile phone operator Indosat Ooredoo. For the UK and Europe version of Star Bharat since 2021, see Utsav Bharat.



2004–2011	2011–2017	2017–2022	2022–present

Star Bharat is a Hindi general entertainment channel in India that complements Disney Star’s flagship channel, Star Plus, along with Star Utsav. It was launched in 2004 as Star One and rebranded in 2011 as Life OK, before adopting its current name in 2017. Along with Star Plus, it competes with Zee TV, Sony TV, Colors and Sony Sab. In 2022 it was repositioned as a romance-focused channel.

The word Bharat means India in several Indian languages, and is also used in the names of other channels such as Republic Bharat and TV9 Bharatvarsh.

Star One

2004–2011 (India), 2006–2012 (US and UK)

Designer:

Unknown

Typography:

ITC Avant Garde Gothic

Launched:

1 November 2004

Star One was launched on 1 November 2004, a few months after Star Utsav, and positioned as a youth-centric channel for urban audiences. The logo for the American feed did not have the STAR mark above the word one.

Life OK

2011–2017 (India), 2012–2017 (US and UK)

Designer:

venturethree

Typography:

St Ryde

Launched:

18 December 2011

Star One was renamed to Life OK on 18 December 2011. The new brand was created by venturethree, who had already rebranded Star Plus in 2010, and later rebranded Star Jalsha and the Star Sports network. St Ryde was the on-screen typeface.

It was one of two channels to use Star's OK brand, created for urban-focused content aimed at a progressive Indian audience; the other was Movies OK, which was launched in May 2012. In response, rival network Zee created the & brand in 2013, starting with &pictures, a Hindi movie channel like Movies OK.

Life OK Channel Ident

A day in the life of Life OK

Star Bharat

2017–2022 (India, International), 2017–2021 (UK and Europe)

Designer:

Unknown

Typography:

Mukta

Launched:

28 August 2017

Life OK was renamed to Star Bharat on 28 August 2017, thus leaving Movies OK to be the only Star channel using the OK brand until 1 February 2020, when it was renamed to Star Gold 2. The free Mukta font was used in on-air typography in both Devanagari and English. The channel’s tagline was Bhula De Dar, Kuchh Alag Kar (Forget Fear, Do Something Different).

Star भारत - -भुलादेडर

Initially Star Bharat was available on the government-owned DD Free Dish, but after its removal from the platform on 1 March 2019 along with some other pay-TV channels, it has suffered from low ratings, especially compared to Star Plus, the most popular Hindi pay-TV channel.

On 22 January 2021, Star Bharat in the UK and Europe was renamed to Utsav Bharat, along with the UK and Europe versions of Star Plus and Star Gold, which were renamed to Utsav Plus and Utsav Gold, respectively. However, the names of these channels in India and other regions continue to use the Star brand.

2022–present

Designer:

Unknown

Typography:

Noto Sans Devanagari (graphics)

Launched:

25 July 2022

Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the wedding reality show Swayamvar: Mika Di Vohti. The new slogan is Dil Deke Dekho Zara (Give Your Heart and See). This coincided with its repositioning as a romance-oriented channel. At the same time, Utsav Bharat, the UK and Europe version of the channel, introduced the new graphics and slogan.

The Star wordmark in the logo is no longer uppercase, but is now identical to the Star wordmark in the logos of Star Jalsha, Star Pravah, Star Suvarna and the newly-launched Star Kiran. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by Star Suvarna during its rebrand in late 2020.

NEW STAR BHARAT - DilDekeDekhoZara

@@ Line 1: / Line 1: @@
+:''Not to be confused with [[StarOne]], a defunct brand of the Indonesian mobile phone operator [[Indosat Ooredoo]]. For the UK and Europe version of Star Bharat since 2021, see [[Utsav Bharat]].''
+{{ImageTOC
+|Star One.png|2004–2011
+|Life OK.png|2011–2017
+|Star bharat clean.png|2017–2022
+|Star Bharat 2022.png|2022–present}}
+'''Star Bharat''' is a Hindi general entertainment channel in India that complements [[Disney Star]]’s flagship channel, [[Star Plus]], along with [[Star Utsav]]. It was launched in 2004 as '''Star One''' and rebranded in 2011 as '''Life OK''', before adopting its current name in 2017. Along with Star Plus, it competes with [[Zee TV]], [[Sony Entertainment Television (India)|Sony TV]], [[Colors]] and [[Sony Sab]]. In 2022 it was repositioned as a romance-focused channel.
+The word ''Bharat'' means ''India'' in several Indian languages, and is also used in the names of other channels such as [[Republic Bharat]] and [[TV9 Bharatvarsh]].
 ==Star One==
-===2004-2011 (India), 2004-2012 (UK and USA)===
+===2004–2011 (India), 2006–2012 (US and UK)===
-[[File:Star_One.png|center|200px]]
+[[File:Star One.png|center|250px]]
+{{Card|type=ITC Avant Garde Gothic|date=1 November 2004}}
-The logo for the American feed did not have the mark 'STAR' above the 'one'.
+Star One was launched on 1 November 2004, a few months after [[Star Utsav]], and positioned as a youth-centric channel for urban audiences. The logo for the American feed did not have the STAR mark above the word ''one''.
+[[File:Star One ID.mp4|centre|300px]]
 ==Life OK==
-===2011-2017 (India), 2012-2017 (USA and UK)===
+===2011–2017 (India), 2012–2017 (US and UK)===
-[[File:Life OK.png|center]]
+[[File:Life OK.png|center|300px]]
+{{Card|type=St Ryde|designer=venturethree|date=18 December 2011}}
-<gallery position="center" hideaddbutton="true" bordercolor="#FFFFFF">
+<gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
 Life OK HD.jpg|The HD channel was launched in 2012.
-Lifok.png|Alternative logo without mascot.
+Life OK logo.svg|Alternative logo without mascot.
 </gallery>
+Star One was renamed to Life OK on 18 December 2011. The new brand was created by [[venturethree]], who had already rebranded [[Star Plus]] in 2010, and later rebranded [[Star Jalsha]] and the [[Star Sports]] network. St Ryde was the on-screen typeface.
-[[File:Lifeokstar.jpg|thumb|220px|centre|Version used in the UK as Star Life OK.]]
+It was one of two channels to use [[Star TV|Star]]'s OK brand, created for urban-focused content aimed at a progressive Indian audience; the other was [[Star Gold 2#Movies OK|Movies OK]], which was launched in May 2012. In response, rival network [[Zee Entertainment Enterprises|Zee]] created the '''&''' brand in 2013, starting with [[&pictures]], a Hindi movie channel like Movies OK.
+<gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
+Lifeokstar.jpg|Version used in the UK as Star Life OK.
+Life OK Channel Ident|Graphics reel with channel theme music.
+A day in the life of Life OK
+</gallery>
 ==Star Bharat==
+=== 2017–2022 (India, International), 2017–2021 (UK and Europe)===
-=== 2017-present ===
-[[File:Star Bharat logo.jpg|centre|thumb|352x352px]]
+[[File:Star bharat clean.png|center|250px]]
+{{Card|type=Mukta|date=28 August 2017}}
-<gallery widths="280" position="center" hideaddbutton="true" bordercolor="#FFFFFF">
+Life OK was renamed to Star Bharat on 28 August 2017, thus leaving Movies OK to be the only Star channel using the OK brand until 1 February 2020, when it was renamed to [[Star Gold 2]]. The free Mukta font was used in on-air typography in both Devanagari and English. The channel’s tagline was ''Bhula De Dar, Kuchh Alag Kar'' (Forget Fear, Do Something Different).
-Star Bharat HD logo.jpg
-Star Bharat International.jpg|English text, used in the international feed.
+<gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true">
+File:Star bharat hd clean.png|HD logo.
+Star भारत - -भुलादेडर|Ident.
+Star Bharat International.png|English text, used in the international feed.
 </gallery>
+Initially Star Bharat was available on the government-owned [[DD Free Dish]], but after its removal from the platform on 1 March 2019 along with some other pay-TV channels, it has suffered from low ratings, especially compared to Star Plus, the most popular Hindi pay-TV channel.
-{{Star TV Network}}
-[[Category:2017]]
+On 22 January 2021, Star Bharat in the UK and Europe was renamed to [[Utsav Bharat]], along with the UK and Europe versions of [[Star Plus]] and [[Star Gold]], which were renamed to [[Utsav Plus]] and [[Utsav Gold]], respectively. However, the names of these channels in India and other regions continue to use the Star brand.
+===2022–present===
+[[File:Star Bharat 2022.png|centre|250px]]
+{{Card|type=Noto Sans Devanagari (graphics)|date=25 July 2022}}
+Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the wedding reality show ''Swayamvar: Mika Di Vohti''. The new slogan is ''Dil Deke Dekho Zara'' (Give Your Heart and See). This coincided with its repositioning as a romance-oriented channel. At the same time, [[Utsav Bharat]], the UK and Europe version of the channel, introduced the new graphics and slogan.
+The Star wordmark in the logo is no longer uppercase, but is now identical to the Star wordmark in the logos of [[Star Jalsha]], [[Star Pravah]], [[Star Suvarna]] and the newly-launched [[Star Kiran]]. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by Star Suvarna during its rebrand in late 2020.
+*DreamDTH ([https://dreamdth.com/community/threads/star-bharat-revamped.141020/ screenshots] and [https://dreamdth.com/star-bharat-rebrands-with-new-logo-graphics-and-slogan/ article])
+*[https://www.bizasialive.com/star-bharat-unveils-new-look-with-brand-refresh/ BizAsia Live]
+*[https://mediabrief.com/star-bharat-evolves-into-indias-first-romance-gec-new-logo-slogan/ MediaBrief]
+<gallery hideaddbutton="true" position="center" bordercolor="transparent" captionalign="center">
+Star Bharat 2022 Dil Deke Dekho Zara.png|Logo with slogan.
+Star Bharat 2022 with slogan.png|Logo with slogan on background.
+NEW STAR BHARAT - DilDekeDekhoZara|Rebrand montage.
+</gallery>
+<center>
+<span class="fb-video" data-href="https://www.facebook.com/watch/?v=872213630848812" data-width="320" data-show-text="false"></span>
+</center>
+{{Hindi-language television channels}}
+{{Disney Star}}
+[[Category:Entertainment television channels in India]]
 [[Category:Star TV Network]]
 [[Category:Television channels in India]]
-[[Category:21st Century Fox]]
+[[Category:Hindi-language television channels]]
+[[Category:Disney]]
+[[Category:The Walt Disney Company]]
+[[Category:Walt Disney Direct-to-Consumer and International]]
+[[Category:Television channels]]
+[[Category:2004]]
+[[Category:2011]]
+[[Category:2017]]
+[[Category:2022]]