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For the UK and Europe version of Star Gold, see Utsav Gold.

Star Gold is the flagship Hindi movie channel of the Star TV network in India. Launched in September 1999 as a classic Hindi movie channel, it rebranded to a mainstream Bollywood channel in 2003, in line with its established competitors Zee Cinema and Sony Max. Star’s other Hindi movie channels are Star Gold 2 (formerly Movies OK), Star Gold Select and Star Utsav Movies.

Since The Walt Disney Company acquired Star in March 2019, UTV Movies, UTV Action and UTV HD have become indirect sister channels to the above channels, giving the Star+UTV combine a total of nine Hindi movie channels (not including the HD version of Star Gold 2, which has not been officially launched).


Contents

1999-2001 2001–2004 2004-2011 2011-2020 2020–present
1999-2001 2001–2004 2004-2011 2011-2020 2020–present

1999–2001

Star gold logo 2000.png

Star Gold was launched in September 1999 as a classic Hindi movie channel, showing movies released up until the 1980s.

2001–2004

Star Gold 2001 IMG-20190805-233336.jpg

In around 2001, the logo was brought in line with the updated logos of Star Plus and Star Vijay, which had been introduced that year.

Stargold1.jpg

2004–2011

Star Gold.png


Due to rising competition from Zee Cinema and SET Max, Star Gold gradually turned to mainstream Hindi movies. A new logo was released in 2004 by inverting the colours of its predecessor.

HD: 16 April-6 September 2010


Star Gold HD.png


Star Gold launched an HD feed on 16 April 2010

along with Star Plus, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in September 2009), were branded by the Star network as Asli HD (real HD) channels, since India had only just been introduced to high-definition television in 2009.Footnote

Star_Gold_HD_Ident

Star Gold HD Ident

2011-2020

Star Gold 2011.png


Designer:  Dynamite Design
Typography:  Century Gothic

Star Gold rebranded on 6 September 2011 to coincide with the world television première of the movie Singham. The logo and graphics were designed by Dynamite Design of Mumbai, who also designed the graphics for the Bangla movie channel Jalsha Movies in 2011. They were used for more than eight years.

The long-standing black-and-gold logo of the channel was abandoned in favour of a new multicoloured logo. The graphics package consists of flying red-orange strips. A new slogan was introduced: Karo Dil Ki (Follow Your Heart). Century Gothic, a widely-available font, was used as the on-screen typeface, in stark contrast to premium commercial fonts like Fedra Sans and Kohinoor that have been used by Star.


2020–present (India, International), 2020–2021 (UK and Europe)

Star Gold 2020.svg


Designer:  Graphite Studios
Typography:  Futura Bold

At midnight on 1 February 2020, Star Gold introduced a new logo and graphics package after more than eight years since the previous rebrand. This was to coincide with the launch of Star Gold 2, replacing Movies OK, which also uses this new graphics package (though with a green shade).

The graphics package was designed by Graphite Studios, based in Mumbai, who also designed a custom font for usage in the channel graphics (though Futura Bold is used in the logo). Orange, red and yellow fragments of stars make up the graphics package.

On 22 January 2021, Star Gold in the UK and Europe was renamed to Utsav Gold, along with the UK and Europe versions of Star Plus and Star Bharat, which were renamed to Utsav Plus and Utsav Bharat, respectively. However, the names of these channels in India and other regions continue to use the Star brand.

Footnote

  • This was Star’s only HD channel to use this logo style, with the general design of the Star channel logos used throughout the 2000s (a rectangle with opposite corners rounded, and the name of the channel next to a star). Tamil channel Star Vijay was the last to stop using this logo system when it rebranded in June 2017; its HD version, launched in May 2016 with the previous logo, did not have the word ‘HD’ written in the same style as the original Star Gold HD logo (with the word ‘HD’ at the same size as the rectangular holding shape).


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