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Star Gold is the flagship Hindi movie channel of the Star TV network in India. Launched in September 2000 as a classic Hindi movie channel, it rebranded to a mainstream Bollywood channel in 2004, in line with its established competitors Zee Cinema and Sony Max. Star’s other Hindi movie channels are Star Gold 2 (formerly Movies OK), Star Gold Select and Star Utsav Movies.

Since The Walt Disney Company acquired Star in March 2019, UTV Movies, UTV Action and UTV HD have become indirect sister channels to the above channels, giving the Star+UTV combine a total of nine Hindi movie channels (not including the HD version of Star Gold 2, which has not been officially launched).


Contents

2000–2001 2001–2004 2004–2011 2011–2020 2020–present
2000–2001 2001–2004 2004–2011 2011–2020 2020–present

Star Gold

2000–2001

Star gold logo 2000.png

Star Gold was launched in September 2000 as a classic Hindi movie channel, showing movies released up until the 1980s.

2001–2004

Star Gold 2001 IMG-20190805-233336.jpg

In around 2001, the logo was brought in line with the updated logos of Star Plus and Star Vijay, which had been introduced that year.

Station ID:

Stargold1.jpg

2004–2011

Star Gold.png


Due to rising competition from Zee Cinema and SET Max, Star Gold gradually turned to mainstream Hindi movies. A new logo was released in 2004 by inverting the colours of its predecessor.

HD: 15 April–10 September 2011


Star Gold HD.png


Star Gold launched an HD feed on 15 April 2011 along with Star Plus, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, since India had only just been introduced to high-definition television in 2010.Footnote

Star_Gold_HD_Ident

Star Gold HD Ident

2011–2020

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DESIGNER
Dynamite Design
TYPOGRAPHY
Century Gothic
USAGE
Official

Star Gold rebranded on 10 September 2011 to coincide with the world television première of the movie Singham. The logo and graphics were designed by Dynamite Design of Mumbai, who also designed the graphics for the Bangla movie channel Jalsha Movies in 2012. They were unchanged for more than eight years.

The long-standing black-and-gold logo of the channel was abandoned in favour of a new multicoloured logo. The graphics package consists of flying red-orange strips. A new slogan was introduced: Karo Dil Ki (Follow Your Heart). Century Gothic, a widely-available font, was used as the on-screen typeface, in stark contrast to premium commercial fonts like Fedra Sans and Kohinoor that have been used by Star.


2020–present (India), 2020–2021 (International)

Star Gold 2020.svg


DESIGNER
Graphite Studios
TYPOGRAPHY
Futura Bold
USAGE
Official

At midnight on 1 February 2020, Star Gold introduced a new logo and graphics package after more than eight years since the previous rebrand. This was to coincide with the launch of Star Gold 2, replacing Movies OK, which also uses this new graphics package (though with a green shade).

The graphics package was designed by Graphite Studios, based in Mumbai, who also designed a custom font for usage in the channel graphics (though Futura Bold is used in the logo). Orange, red and yellow fragments of stars make up the graphics package.

Utsav Gold

2021–present (International)

Utsav-Gold.jpg

On January 22, 2021, Star Gold, along with Star Bharat and Star Plus, were rebranded as Utsav Gold, Utsav Bharat, and Utsav Plus. A new slogan was also announced across all three brands: “Entertainment Wahi, Pehchan Nayi.” Currently, this only applies to the UK and Europe; it is unknown if this will be applied to other regions, or to the domestic feed.[1]

Footnote

  • This was Star’s only HD channel to use this logo style, with the general design of the Star channel logos used throughout the 2000s (a rectangle with opposite corners rounded, and the name of the channel next to a star). Tamil channel Star Vijay was the last to stop using this logo system when it rebranded in June 2017; its HD version, launched in May 2016 with the previous logo, did not have the word ‘HD’ written in the same style as the original Star Gold HD logo (with the word ‘HD’ at the same size as the rectangular holding shape).


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