Star Gold is the flagship Hindi movie channel of the Star TV network in India. Launched in September 2000 as a classic Hindi movie channel, it rebranded to a mainstream Bollywood channel in 2004, in line with its established competitors Zee Cinema and Sony Max. Star’s other Hindi movie channels are Star Gold 2 (formerly Movies OK), Star Gold Select and Star Utsav Movies.
Since The Walt Disney Company acquired Star in March 2019, UTV Movies, UTV Action and UTV HD have become indirect sister channels to the above channels, giving the Star+UTV combine a total of nine Hindi movie channels (not including the HD version of Star Gold 2, which has not been officially launched).
Star Gold was launched in September 2000 as a classic Hindi movie channel, showing movies released up until the 1980s.
HD: 15 April–10 September 2011
Star Gold launched an HD feed on 15 April 2011 along with Star Plus, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, since India had only just been introduced to high-definition television in 2010.Footnote
Star Gold rebranded on 10 September 2011 to coincide with the world television première of the movie Singham. The logo and graphics were designed by Dynamite Design of Mumbai, who also designed the graphics for the Bangla movie channel Jalsha Movies in 2012. They were unchanged for more than eight years.
The long-standing black-and-gold logo of the channel was abandoned in favour of a new multicoloured logo. The graphics package consists of flying red-orange strips. A new slogan was introduced: Karo Dil Ki (Follow Your Heart). Century Gothic, a widely-available font, was used as the on-screen typeface, in stark contrast to premium commercial fonts like Fedra Sans and Kohinoor that have been used by Star.
2020–present (India), 2020–2021 (International)
At midnight on 1 February 2020, Star Gold introduced a new logo and graphics package after more than eight years since the previous rebrand. This was to coincide with the launch of Star Gold 2, replacing Movies OK, which also uses this new graphics package (though with a green shade).
The graphics package was designed by Graphite Studios, based in Mumbai, who also designed a custom font for usage in the channel graphics (though Futura Bold is used in the logo). Orange, red and yellow fragments of stars make up the graphics package.
On January 22, 2021, Star Gold, along with Star Bharat and Star Plus, were rebranded as Utsav Gold, Utsav Bharat, and Utsav Plus. A new slogan was also announced across all three brands: “Entertainment Wahi, Pehchan Nayi.” Currently, this only applies to the UK and Europe; it is unknown if this will be applied to other regions, or to the domestic feed.
- This was Star’s only HD channel to use this logo style, with the general design of the Star channel logos used throughout the 2000s (a rectangle with opposite corners rounded, and the name of the channel next to a star). Tamil channel Star Vijay was the last to stop using this logo system when it rebranded in June 2017; its HD version, launched in May 2016 with the previous logo, did not have the word ‘HD’ written in the same style as the original Star Gold HD logo (with the word ‘HD’ at the same size as the rectangular holding shape).
|Part of Disney India (The Walt Disney Company)
English: Entertainment: Star World and Star World Premiere HD | Movies: Star Movies and Star Movies Select HD | Lifestyle: Fox Life | Knowledge and infotainment: National Geographic and Wild | Kids’: BabyTV1
Former channels and properties:
Non-Indian companies using the Star brand:
Taiwan: Star Movies HD (Taiwan)
Disbanded channels and properties: