Star Jalsha, launched[1] on 8 September 2008, is a Bengali (or Bangla)-language general entertainment channel (GEC) and the first regional-language (i.e., non-Hindi and non-English) channel to be launched directly by the Star network. Other Star regional-language channels before then, such as Star Vijay and Asianet, had been acquired from other companies.
Star Jalsha primarily competes with Zee Bangla and Colors Bangla, in addition to Aakash Aath, Rupashi Bangla and, more recently, Sun Bangla. Star Jalsha was the most-watched Bangla TV channel for nine years, from 2009 to June 2018, when it was overtaken by Zee Bangla.[2]
A sister channel, Jalsha Movies, was launched in December 2012.
2008–2012
Star Jalsha was launched on 8 September 2008. Its original logo style was also used by Marathi GEC Star Pravah. It was different from the logo style used by most Star channels until the early 2010s, such as Star Plus (until 2010), Star Vijay (until 2017) and Star Jalsha’s Bangla sister channel Star Ananda (until Star TV sold its news networks to the ABP Group on 1 June 2012, two weeks before Star Jalsha’s rebrand).
Star Jalsha│Channel Packaging
Chalo Paltai
Chalo Paltai, brand song.
2012–2019
DESIGNER venturethree
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TYPOGRAPHY Fedra Sans Alternate
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USAGE Official
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ALSO KNOWN AS Diamond Star
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During a special celebration event called Chalo Paltai (meaning ‘let’s change’) on 17 June 2012, Star Jalsha introduced a new logo and graphics package. This ‘Diamond Star’ logo and graphics package was created by London-based design agency venturethree, which had also designed Star Plus’s Ruby Star in 2010, as well as the Star network’s corporate identity and Life OK in 2011.
The graphics consisted of segments of a rotating white crystal star with red accents, and the channel logo at the end of promos was usually placed against a crystal background. They were partly based on Star Plus’s Ruby Star graphics.
The Council-Star Jalsha Channel Rebrand
Chalo Paltai, which had appeared in the channel brand song when it was launched in 2008, was officially adopted as its slogan; in fact, the logo almost always appeared along with the slogan in social media pages.
Logo with slogan as it generally appeared in the channel’s social media pages.
Rare version with name in English.
Slogan Chalo Paltai against Diamond Star background.
Marathi sister channel Star Pravah adopted this logo and graphics package in 2014, but in October 2016, it greatly enlarged the Star Pravah wordmark and dropped the stylised HD logotype.
Logo against crystal star background.
10th anniversary logo (September 2018).
HD: 2016–2019
Version of HD logo without slogan.
Star Jalsha HD was launched on 14 April 2016 along with Jalsha Movies HD. These are the first Bengali HD channels in India, and Star’s second regional HD channels after Asianet HD. Competitors Colors Bangla and Zee Bangla launched HD versions on 2 May and 20 November 2016, respectively.
The stylised ‘HD’ logotype with a modified H was borrowed from Star Plus HD’s 2011–2016 logo. This was also used by Star Pravah HD when it was launched on 1 May 2016, but the wordmark was changed in October.
2019–present
DESIGNER Unknown
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TYPOGRAPHY Kohinoor
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USAGE Official
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Star Jalsha rebranded on 17 February 2019 during a special event called Jalsha Dosh-e-Dosh (meaning ten on ten) to celebrate the tenth anniversary of the channel (which had taken place on 8 September 2018). It introduced a new graphics package after nearly seven years. The slogan remains Chalo Paltai (let’s change).
The wordmark is largely the same as its predecessor, but the word ‘HD’ is no longer stylised with a curl on top of the H. Instead it matches Star Plus HD’s 2018 logo.
For the first time in the history of the channel, the graphics are not red and white, but rather predominantly turquoise-green with hints of red and yellow.[3] Colour cloudbursts (yellow background), spiralling sea anemone–like objects (red) and confetti showers (turquoise) make up the graphics package. As with recent Star network rebrands, such as Star Plus in 2018 and Star Gold in 2020, no design credit was given.
বদলে গেলো আপনাদের প্রিয় স্টার জলসার রূপ - সাক্ষী রইল সারা বাংলা -
বদলে গেলো স্টার জলসার রূপ - সাক্ষী ছিলেন কি আপনারা?
As with Star Plus in 2018, Kohinoor has replaced Fedra Sans Alternate as the onscreen typeface of the channel. However, Jalsha Movies has always used Kohinoor since its launch in 2012.
Marathi sister channel Star Pravah rebranded in a similar fashion on 2 December 2019, also introducing Kohinoor.
Logo with slogan against turquoise background.
HD logo with slogan against turquoise background.
References
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Part of Disney India (The Walt Disney Company)
Star India
Television channels:
Hindi: Entertainment: Star Plus, Star Bharat and Star Utsav | Movies: Star Gold, Star Gold 2, Star Gold Select and Star Utsav Movies
English: Entertainment: Star World and Star World Premiere HD | Movies: Star Movies and Star Movies Select HD | Lifestyle: Fox Life | Knowledge and infotainment: National Geographic and Wild | Kids’: BabyTV1
Regional languages:
Entertainment channels: Tamil: Star Vijay | Telugu: Star Maa | Kannada: Star Suvarna | Malayalam: Asianet and Asianet Plus | Bengali: Star Jalsha | Marathi: Star Pravah
Movie channels: Tamil: Vijay Super | Telugu: Star Maa Movies and Star Maa Gold | Kannada: Star Suvarna Plus | Malayalam: Asianet Movies | Bengali: Jalsha Movies
Music channels: Tamil: Vijay Music | Telugu: Star Maa Music
Star Sports:
English: Star Sports 1, Star Sports 2 and Star Sports 3 | Hindi: Star Sports 1 Hindi and Star Sports First | Regional languages: Star Sports 1 Tamil, Telugu, Kannada, Bangla and Marathi
Star Sports Select: Star Sports Select 1, Star Sports Select 2
Upcoming channels: Bangla: Jalsha Josh | English: Star Movies Select | Sports: Star Sports 3, Star Sports 1 Malayalam and Star Sports 1 Gujarati | Odia: Star Kirano
International channels:
United Kingdom and Europe: Utsav Plus | Utsav Gold | Utsav Bharat
Africa: Star Life
Other assets:
Video-on-demand service: Disney+ Hotstar | Film production: Fox Star Studios (Other) Affiliated company: Tata Sky2 (HD, + HD; defunct: Tata Sky+, Tata Sky Transfer)
Former channels and properties:
Defunct: Life OK/Star One | Star Movies Action | FX | Fox Crime (India) | Channel V (India) | ESPN India | Movies OK | Nat Geo Tamil | Nat Geo Telugu | ESPN Star Sports
Divested: News network3 (Star News | Star Ananda | Star Majha) | Star CJ Alive4 | MTV5
Discontinued: Nat Geo Music, Nat Geo People and BabyTV
Notes:
2Joint venture with Tata Group.
3Sold to ABP Group.
4Sold to CJ ENM.
5Joint venture between Star and Viacom. Dissolved in 1994 with the launch of Channel V.
Non-Indian companies using the Star brand:
STAR Greater China:
STAR Chinese Channel | STAR Chinese Movies | STAR Chinese Movies Legend | National Geographic | Nat Geo Wild | Nat Geo People | Channel V
Taiwan: Star Movies HD (Taiwan)
Disbanded channels and properties:
China: Star China Media1 (Star Sports | Xing Kong | Channel V (China) | Fortune Star)
Southeast Asia2: Star World (Asia) and Star Movies (Asia, Philippines and Taiwan), MTV3
Indonesia: antv4 | Film Indonesia
Philippines: Viva Cinema5
South Korea: Channel V (Korea)
Notes:
1Sold to China Media Capital.
2Rebranded from Star to Fox channels in 2017. Now owned by Fox Networks Group.
3Formerly a joint-venture with Viacom but ended in 1994. MTV Southeast Asia later relaunched in 1995.
4Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%).
5Relaunched as Pinoy Box Office.
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Parent: The Walt Disney Company
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Part of Disney India (The Walt Disney Company)
Star India
Television channels:
Hindi: Entertainment: Star Plus, Star Bharat and Star Utsav | Movies: Star Gold, Star Gold 2, Star Gold Select and Star Utsav Movies
English: Entertainment: Star World and Star World Premiere HD | Movies: Star Movies and Star Movies Select HD | Lifestyle: Fox Life | Knowledge and infotainment: National Geographic and Wild | Kids’: BabyTV1
Regional languages:
Entertainment channels: Tamil: Star Vijay | Telugu: Star Maa | Kannada: Star Suvarna | Malayalam: Asianet and Asianet Plus | Bengali: Star Jalsha | Marathi: Star Pravah
Movie channels: Tamil: Vijay Super | Telugu: Star Maa Movies and Star Maa Gold | Kannada: Star Suvarna Plus | Malayalam: Asianet Movies | Bengali: Jalsha Movies
Music channels: Tamil: Vijay Music | Telugu: Star Maa Music
Star Sports:
English: Star Sports 1, Star Sports 2 and Star Sports 3 | Hindi: Star Sports 1 Hindi and Star Sports First | Regional languages: Star Sports 1 Tamil, Telugu, Kannada, Bangla and Marathi
Star Sports Select: Star Sports Select 1, Star Sports Select 2
Upcoming channels: Bangla: Jalsha Josh | English: Star Movies Select | Sports: Star Sports 3, Star Sports 1 Malayalam and Star Sports 1 Gujarati | Odia: Star Kirano
International channels:
United Kingdom and Europe: Utsav Plus | Utsav Gold | Utsav Bharat
Africa: Star Life
Other assets:
Video-on-demand service: Disney+ Hotstar | Film production: Fox Star Studios (Other) Affiliated company: Tata Sky2 (HD, + HD; defunct: Tata Sky+, Tata Sky Transfer)
Former channels and properties:
Defunct: Life OK/Star One | Star Movies Action | FX | Fox Crime (India) | Channel V (India) | ESPN India | Movies OK | Nat Geo Tamil | Nat Geo Telugu | ESPN Star Sports
Divested: News network3 (Star News | Star Ananda | Star Majha) | Star CJ Alive4 | MTV5
Discontinued: Nat Geo Music, Nat Geo People and BabyTV
Notes:
2Joint venture with Tata Group.
3Sold to ABP Group.
4Sold to CJ ENM.
5Joint venture between Star and Viacom. Dissolved in 1994 with the launch of Channel V.
Non-Indian companies using the Star brand:
STAR Greater China:
STAR Chinese Channel | STAR Chinese Movies | STAR Chinese Movies Legend | National Geographic | Nat Geo Wild | Nat Geo People | Channel V
Taiwan: Star Movies HD (Taiwan)
Disbanded channels and properties:
China: Star China Media1 (Star Sports | Xing Kong | Channel V (China) | Fortune Star)
Southeast Asia2: Star World (Asia) and Star Movies (Asia, Philippines and Taiwan), MTV3
Indonesia: antv4 | Film Indonesia
Philippines: Viva Cinema5
South Korea: Channel V (Korea)
Notes:
1Sold to China Media Capital.
2Rebranded from Star to Fox channels in 2017. Now owned by Fox Networks Group.
3Formerly a joint-venture with Viacom but ended in 1994. MTV Southeast Asia later relaunched in 1995.
4Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%).
5Relaunched as Pinoy Box Office.
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Non-Star television channels:
India: Hindi youth entertainment: Bindass | Hindi movies: UTV Movies, UTV Action and UTV HD | English entertainment: Disney International HD | Kids’ channels: Disney Channel (HD upcoming), Hungama, Marvel HQ and Disney Junior
International: United Kingdom: UMP Movies
Defunct channels: UTV World Movies | UTV Stars (HD) | Bindass Play | UTV Action Telugu
Divested channels: BTVI
UTV Software Communications: UTV Motion Pictures
Defunct: UTV Indiagames | UTV Ignition Games
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