Star Maa, launched in 2002 as Maa TV, is the most-watched Telugu general entertainment channel (GEC) and one of the most popular TV channels of the Star TV network (across all languages), which acquired the Telugu-language Maa bouquet of channels on 12 February 2015.[1][2] This marked Star’s re-entry into the Telugu market after the short-lived Asianet Sitara, which closed in 2011.[3] It competes with Zee Telugu, Gemini TV and ETV.

Maa TV rebranded to Star Maa[4][5] on 13 February 2017, almost exactly two years after the acquisition, and the other Maa channels rebranded on 25 June 2017.[6] However, the Star wordmark was not part of the logos until a second rebrand on 6 September 2020.


Contents

2002–2008 2008–2017 2017–2020 2020–present
2002–2008 2008–2017 2017–2020 2020–present

Maa TV

2002–2008

Maa TV 2002.jpg


2008–2017 (HD: 2016–2017)

Maa TV logo.svg


A new logo was unveiled on 26 March 2008.[7]

An HD version was launched on 11 August 2016 without any prior announcement or promotion.[8][9]

Star Maa

2017–2020

Star Maa.jpg


A new name, logo and look was revealed on 13 February 2017, before the start of the fourth season of Meelo Evaru Koteeswarudu (the Telugu version of Who Wants to Be a Millionaire?). The Maa wordmark from the previous logo has been retained, but it now appears in red. Despite there being no explicit Star wordmark in the logo, the channel was renamed from Maa TV to Star Maa. The red star is nearly identical to that in Star Plus’s 2010–2016 logo.

2020–present

Star Maa 2020.jpg

On 6 September 2020, during the inauguration of the fourth season of Bigg Boss Telugu (the Indian version of Big Brother), another rebrand of the Star Maa channels took place, with new logos and graphics for all the channels. The Star wordmark has been added to the logos (set in the Foco font as it has been borrowed from that in the Star Plus logo), and the word Maa is now written in Telugu, replacing the wordmark from 2008.

For Star Maa, the star symbol has also been changed (similar to Star Plus), while the other three channels retain their existing symbols, but with the wordmarks modified.

References

*Contains information about Maa HD’s addition on DTH platforms.


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