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Star Maa, launched in 2002 as Maa TV, is the most-watched Telugu general entertainment channel (GEC) and one of the most popular TV channels of the Star TV network, which acquired the Telugu-language Maa bouquet of channels on 12 February 2015.[1][2] This marked Star’s re-entry into the Telugu market after the short-lived Asianet Sitara, which closed in 2011.[3]

Maa TV rebranded to Star Maa[4][5] on 13 February 2017, almost exactly two years after the acquisition, and the other Maa channels rebranded on 25 June 2017.[6] (Note, however, that the Star wordmark is not a part of the logos of the Telugu channels, even though they are referred to using the Star prefix.)

Star Maa primarily competes with Zee Telugu, Gemini TV and ETV.

Maa TV

2002–2008

Maa TV 2002

2008–2017 (HD: 2016–2017)

Maa-logo

A new logo was unveiled on 26 March 2008.[7]

An HD version was launched on 11 August 2016 without any prior announcement or promotion.[8][9]

Star Maa

2017–present

Star Maa

A new name, logo and look was revealed on 13 February 2017, before the start of the fourth season of Meelo Evaru Koteeswarudu (the Telugu version of Who Wants to Be a Millionaire?). The Maa wordmark from the previous logo has been retained, but it now appears in red. Despite there being no explicit Star wordmark in the logo, the channel was renamed from Maa TV to Star Maa. The red star is nearly identical to that in Star Plus’s 2010–2016 logo.

References

  1. Business Standard
  2. Afaqs!
  3. Livemint
  4. AdAge India
  5. Exchange4media
  6. Star TV
  7. Idlebrain.com
  8. TelevisionPost
  9. DreamDTH Technology Forums*

*Contains information about Maa HD’s addition on DTH platforms.


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