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1991–1993 1993–1996 1996–1998 1998–2001
1991–1993 1993–1996 1996–1998 1998–2001
2001–2010 2010–2016 2016–2018 2018–present
2001–2010 2010–2016 2016–2018 2018–present

Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is a Hindi GEC (a term used in India to denote a general entertainment channel); it has been so since July 2000. It is the flagship channel of the Star TV network and one of the most-watched TV channels in India. Before 2000, it was an English GEC, after which Star World took up that role. The main competitors of Star Plus and its sister channel Star Bharat are Zee TV, Sony TV, Colors, Sony Sab and &TV, as well as free-to-air channels like Dangal.

Star Plus


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Star Plus started broadcasting in 1991 as an English channel. It was part of the Star TV package of channels that also consisted of Zee TV, Prime Sports, Star Movies and MTV.


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A new look for the STAR network was introduced on 30 March 1996. All STAR channels adopted logos with a rotating star and a square.


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Zee ended its partnership with Star in July 2000, paving the way for the latter to convert Star Plus into a Hindi GEC in same month.

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This is the longest-lived logo in the history of the channel. It was introduced in July 2001, some months after Star Plus was repositioned from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read Star India Plus and was similar to this logo used by Star Gold in the United States at the time.

StarPlus (first era)


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On 14 June 2010, Star Plus introduced a new logo, the Ruby Star, and a new graphics package and slogan: Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). This was the first rebrand in nine years. The channel referred to itself in camel case (StarPlus) rather than as Star Plus.

The new look was created by the London-based design agency venturethree, which also designed the graphics for fellow Hindi GEC Life OK (now Star Bharat) in 2011, and Bengali GEC Star Jalsha’s Diamond Star graphics in 2012 (largely inspired by Star Plus’s Ruby Star).

Fedra Sans Alternate was introduced as the on-screen typeface of the channel, and was later extended to Star Jalsha in 2012 and Marathi GEC Star Pravah in 2014.

HD: 2011–2016

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Star Plus launched an HD feed on 15 April 2011 along with Star Gold, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, as they were among the first HD channels in India.

Star Plus UK Launch HD feed July 2012 With English Subtitles on Sky UK.

STAR Plus (second era)


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A new look was introduced on 7 November 2016. The tagline was shortened to simply Nayi Soch (New Thinking), and the channel now referred to itself in all-uppercase (i.e., STAR PLUS rather than Star Plus). In this period Star Plus's brand positioning was heavily focused on female empowerment, and the female protagonists of its shows featured in its break bumpers.

However, this women-oriented look was short-lived, and was done away with in May 2018. As in 2010, the rebrand was done by Venturethree, with Fedra Sans Alternate continuing as the corporate typeface.

StarPlus (second era)



Another new look and graphics package was introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018 (the channel was an official sponsor of the IPL that year). Star Plus abandoned its previous women-oriented look for a more generalist approach.

The tagline has been revised to Rishta Wahi, Baat Nayi (Same Relationship, New Conversations), and the channel again started to write its name in camel case (StarPlus). This logo is red, like the previous two logos, but the new graphics package is predominantly white with accents of red and gold. No design credit has been given, which is also the case for other recent Star rebrands like Star Jalsha (2019) and Star Gold (2020).

Star Plus’s corporate and on-screen font is now Kohinoor, which has already been in use by several other Star channels—like Star Utsav, Star Vijay and Jalsha Movies (and, since February 2019, Star Jalsha)—and as a corporate font for the Star network itself since 2011 (along with Cádiz, which was introduced in 2016). However, the StarPlus logo wordmark is set in the Foco font, and not Kohinoor; Foco is not used anywhere else in the channel identity.


  • Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in 2018–2019, Star Plus has become the most-watched Hindi pay-TV channel, but it falls short of free-to-air channels such as Dangal, which is owned by a small broadcaster and yet has more viewers due to its presence on the government’s DD Free Dish platform.[1][2][3]


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