Logopedia
Advertisement
This page only shows primary logo variants.
For other related logos and images, see:
1991–1993 1993–1996 1996–1999 1999–2001 2001–2010
1991–1993 1993–1996 1996–1999 1999–2001 2001–2010
2010–2016 2016–2018 2018–present (India, MENA and APAC) 2021–present (UK and Europe)
2010–2016 2016–2018 2018–present (India, MENA and APAC) 2021–present (UK and Europe)

Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is a Hindi GEC (a term used in India to denote a general entertainment channel); it has been so since July 2000. It is the flagship channel of the Star TV network and one of the most-watched TV channels in India, as well as the most popular pay-TV channel across all languages. From its launch in 1991 until 1996, it was an English GEC, after which Star World took up that role. The channel retained as a mixed of Hindi and English GEC from April 1996 to June 2000.

The main competitors of Star Plus and its sister channel Star Bharat are Zee TV, Sony TV, Colors, Sony Sab and &TV, as well as free-to-air channels like Dangal.

Star Plus[]

1991–1993[]

STAR Plus (1991~1993)
Designer:  Unknown
Typography:  Unknown
Launched:  December 15, 1991

Star Plus has started broadcasting on 15 December 1991 as an English-language TV channel. It was part of the STAR TV package of channels that also consisted of Zee TV, Prime Sports, BBC WSTV, Chinese Channel and MTV Asia.

1993–1996[]

STAR Plus (1993)
Designer:  Unknown
Typography:  Optima
Launched:  1993

In 1993, Star Plus changed its colours from green and purple to yellow and orange, removed the word Star (only for it to return in 1996) and added two overlapping, interlocking stars. The wordmark consisted of simply the word PLUS in the Optima font.

1996–1998[]

Star Plus 1996
Designer:  Unknown
Typography:  Unknown
Launched:  March 30, 1996

A fresh look for the STAR TV Network was introduced on 30 March 1996. All STAR channels adopted logos with a rotating star and a square.

Zee ended its partnership with Star on 31 March 1996, paving the way for the latter to convert Star Plus into a mixed of Hindi and English GEC on next day.

This logo was still used as a secondary logo until 1998.

1997–2001[]

STARPlus98

In 1997, the vertical rectangles were converted into horizontal ones.

On 1 July 2000, the channel became a full Hindi GEC.

2001–2010[]

Star Plus logo
Designer:  Unknown
Typography:  Trade Gothic Condensed
Launched:  April 1, 2001

This is the longest-lived logo in the history of the channel. It was introduced on New Year’s Day 2002, some months after Star Plus was repositioned from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read Star India Plus and was like this logo used by Star Gold in the United States at the time. This logo was still used in many advertisements, webpages, etc. until November 11, 2010.

2010–2016[]

StarPlus (2010)
Designer:  venturethree
Typography:  Customised version of Amelia Basic (logo)
Fedra Sans Alternate (on-air graphics)
Launched:  June 14, 2010

November 11, 2010

On 14 June 2010, during the Star Parivaar Awards, Star Plus introduced a new logo, the Ruby Star, and a new graphics package and slogan: Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). This was the first rebrand in nine years.

The new look was created by the London-based design agency venturethree, which also designed the graphics for fellow Hindi GEC Life OK (now Star Bharat) in 2011, and Bengali GEC Star Jalsha’s Diamond Star graphics in 2012 (inspired by Star Plus’s Ruby Star).

Fedra Sans Alternate was introduced as the on-screen typeface of the channel and was later extended to Star Jalsha in 2012 and Marathi GEC Star Pravah in 2014.

2010-2011 (HD)[]

STAR PLUS 2010 HD
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Unknown
Typography:  Customised version of Amelia Basic (logo)
Fedra Sans Alternate (on-air graphics)
Launched:  December 25, 2010

On December 25, 2010, Tata Sky launched Star Plus HD on their network, Though it was not a true HD Channel. This was possible because of Tata Sky's partnership with Star.

2011–2016 (HD)[]

StarPlus HD 2011
Designer:  venturethree
Typography:  Customised version of Amelia Basic (logo)
Fedra Sans Alternate (on-air graphics)
Launched:  April 15, 2011

Star Plus's HD feed was official launched on 15 April 2011 along with Star Gold, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, as they were among the first HD channels in India.

2016–2018[]

Star plus (2016)
Designer:  venturethree
Typography:  Customised version of Ubuntu (logo)
Fedra Sans Alternate (on-air graphics)
Launched:  November 7, 2016

A fresh look was introduced on 7 November 2016. The tagline was shortened to simply Nayi Soch (New Thinking), and the channel now referred to itself in all-uppercase (i.e., STAR PLUS rather than Star Plus). In this period Star Plus's brand positioning was heavily focused on female empowerment, and the female protagonists of its shows featured in its break bumpers.

However, this women-oriented look was short-lived, and was done away with in May 2018. As in 2010, the rebrand was done by Venturethree, with Fedra Sans Alternate continuing as the corporate typeface.

StarPlus[]

2018–present (India, MENA and APAC), 2018–2021 (UK and Europe)[]

StarPlus logo (2018)
Designer:  Sparkt
Typography:  Foco (logo)
Kohinoor Latin and Devanagari (on-air graphics)
Launched:  May 27, 2018

Another new look and graphics package was introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018 (the channel was an official sponsor of the IPL that year). The tagline was revised to Rishta Wahi, Baat Nayi (Same Relationship, New Conversations), and the channel now writes its name in camel case (StarPlus). Though no specific credit was given for the motion graphics, the new brand identity was conceptualized by Sparkt, an Indian branding agency.

The logo’s red colour was retained, but the new graphics package, consisting of squares tilted at a 45° angle, is predominantly white with accents of red and gold. The on-screen typeface changed from Fedra Sans Alternate to Kohinoor, though Foco is used in the logo (as well as the logos of Star Maa and Star Suvarna since late 2020).

Footnote[]

  • Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in 2018–2019, Star Plus has become the most-watched Hindi pay-tv channel, but it falls short of free-to-air channels such as Dangal, which is owned by a small broadcaster and yet has more viewers due to its presence on the government’s DD Free Dish platform.[1][2][3]

References[]

Star Plus
Utsav Plus (UK & Europe)
Advertisement