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Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is a Hindi GEC (a term used in India to denote a ‘general entertainment channel’); it has been so since 2000. It is the flagship channel of the Star TV network and one of the most-watched television channels in India. Before 2000, it was an English GEC, after which Star World took up that role.

Following the Telecom Regulatory Authority of India’s drastic changes in TV channel packaging and pricing in 2018–2019, Star Plus has become the most-watched Hindi pay-TV channel, but it falls short of free-to-air channels such as Dangal, which is owned by a small broadcaster and yet has more viewers due to its presence on the government’s DD Free Dish platform.[1][2][3]


Contents

StarTVINDIA1993 STAR Plus Star Plus Star Plus logo StarPlus 2010 Star plus (2016) StarPlus
1992–1996 1996–1998 1998–2001 2001–2010 2010–2016 2016–2018 2018–present


STAR TV Plus

1992–1996

StarTVINDIA1993

STAR Plus (first era)

1996–1998

STAR Plus

1998–2001

Star Plus

2001–2010

Star Plus logo

This is the longest-lived logo in the history of the channel. It was introduced in 2001, some months after Star Plus was repositioned from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read ‘Star India Plus’ and was similar to this logo used by Star Gold in the United States at the time.

StarPlus (first era)

2010–2016

StarPlus 2010

On 14 June 2010, Star Plus introduced a new logo, the ‘Ruby Star’, and a new graphics package. This was created by the London-based design agency venturethree, which would later rebrand fellow Hindi GEC Star One to Life OK in 2011 (which has since been re-rebranded to Star Bharat), and design Bangla GEC Star Jalsha’s ‘Diamond Star’ logo and graphics in 2012 (thiswas largely inspired by Star Plus’s ‘Ruby Star’).

A tagline was introduced for the channel: Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). The channel referred to itself in camel case (StarPlus) rather than as 'Star Plus'. Fedra Sans Alternate was introduced as the corporate typeface of the channel, and was later extended to Star Jalsha in 2012 and Marathi GEC Star Pravah in 2014.

HD: 2011–2016

StarPlus HD 2011

Star Plus launched an HD feed on 15 April 2011 along with Star Gold, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, since India had only just been introduced to high-definition television in 2010.

STAR Plus (second era)

2016–2018

Star plus (2016)

A new look was introduced on 7 November 2016. The tagline was shortened to simply Nayi Soch (New Thinking), and the channel now referred to itself in all-uppercase (i.e., "STAR PLUS" rather than "Star Plus"). In this period Star Plus's brand positioning was heavily focused on female empowerment, and the female protagonists of its shows featured in its break bumpers. However, this women-oriented look was short-lived, and was done away with in May 2018.

As in 2010, the rebrand was done by Venturethree, with Fedra Sans Alternate continuing as the corporate typeface.

StarPlus (second era)

2018–present

StarPlus

Another new look and graphics package was introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018 (the channel was an official sponsor of the IPL that year). Star Plus abandoned its previous women-oriented look for a more generalist approach.

The tagline has been revised to Rishta Wahi, Baat Nayi (Same Relationship, New Conversations), and the channel has once again started to write its name in camel case (StarPlus). This logo is red, like the previous two logos, but the new graphics package is predominantly white with accents of red and gold.

Star Plus’s corporate font is now Kohinoor, which has already been in use by several other Star channels—like Star Utsav, Star Vijay and Jalsha Movies (and, since February 2019, Star Jalsha)—and as a corporate font for the Star network itself, alongside the Cádiz typeface.

References


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