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Not to be confused with Star+, an upcoming Latin American streaming service also owned by Disney. For the UK and Europe version of Star Plus, see Utsav Plus.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1991–1993 1993–1996 1996–1998 1998–2000
1991–1993 1993–1996 1996–1998 1998–2000
2001–2010 2010–2016 2016–2018 2018–present
2001–2010 2010–2016 2016–2018 2018–present

Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is a Hindi GEC (a term used in India to denote a general entertainment channel); it has been so since October 1999. It is the flagship channel of the Star TV network and one of the most-watched TV channels in India. Before 1999, it was an English GEC, after which STAR World took up that role. The main competitors of Star Plus and its sister channel Star Bharat are Zee TV, Sony TV, Colors, Sony Sab and &TV, as well as free-to-air channels like Dangal.

Star Plus

1991–1993

Star plus logo hd remake by mjabieraofc dd9wgp0.png

STAR Plus started broadcasting on 15 December 1991 as an English-language TV channel. It was part of the STAR TV package of channels that also consisted of Zee TV, Prime Sports, BBC WSTV and MTV Asia.

1993–1996

In 1993, Star Plus changed it's colors from green and purple to yellow and orange, deleted the word "Star" and remplaced it by 2 stars who make on little white star in the middle, they changed the word "Plus" from lowercase letters to uppercasse letters.

1996–1998

STAR Plus (1996).jpg

A fresh look for the STAR TV Network was introduced on 30 March 1996. All STAR channels adopted logos with a rotating star and a square.

1998–2000

STARPlus98.svg

Zee ended its partnership with Star on 30 June 2000, paving the way for the latter to convert Star Plus into a Hindi GEC on next day.

2001–2010

Star Plus logo.png

This is the longest-lived logo in the history of the channel. It was introduced on New Year's Day 2001, some months after Star Plus was repositioned from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read Star India Plus and was like this logo used by Star Gold in the United States at the time. They changed it from a rotating star to a star that it's middle has been cutted

StarPlus (first era)

2010–2016

Designer:  venturethree
Typography:  Fedra Sans Alternate
Also known as:  Ruby Star

On 14 June 2010, Star Plus introduced a new logo, the Ruby Star, and a new graphics package and slogan: Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). This was the first rebrand in nine years. The channel referred to itself in camel case (StarPlus) rather than as Star Plus.

The new look was created by the London-based design agency venturethree, which also designed the graphics for fellow Hindi GEC Life OK (now Star Bharat) in 2011, and Bengali GEC Star Jalsha’s Diamond Star graphics in 2012 (inspired by Star Plus’s Ruby Star).

Fedra Sans Alternate was introduced as the on-screen typeface of the channel and was later extended to Star Jalsha in 2012 and Marathi GEC Star Pravah in 2014.

2011–2016 (HD)

StarPlus HD 2011.png

Star Plus launched an HD feed on 15 April 2011 along with Star Gold, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, as they were among the first HD channels in India.

STAR Plus (second era)

2016–2018

Designer:  venturethree
Typography:  Fedra Sans Alternate

A fresh look was introduced on 7 November 2016. The tagline was shortened to simply Nayi Soch (New Thinking), and the channel now referred to itself in all-uppercase (i.e., STAR PLUS rather than Star Plus). In this period Star Plus's brand positioning was heavily focused on female empowerment, and the female protagonists of its shows featured in its break bumpers.

However, this women-oriented look was short-lived, and was done away with in May 2018. As in 2010, the rebrand was done by Venturethree, with Fedra Sans Alternate continuing as the corporate typeface.

StarPlus (second era)

2018–present (India, International), 2018–2021 (UK and Europe)

Designer:  Unknown
Typography:  Foco
Kohinoor

Another new look and graphics package was introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018 (the channel was an official sponsor of the IPL that year). Star Plus abandoned its previous women-oriented look for a more generalist approach. The tagline has been revised to Rishta Wahi, Baat Nayi (Same Relationship, New Conversations), and the channel again started to write its name in camel case (StarPlus).

The logo’s red colour was retained, but the new graphics package is predominantly white with accents of red and gold. No design credit has been given, which is also the case for other recent Star rebrands. The on-screen typeface changed from Fedra Sans Alternate to Kohinoor, though Foco is used in the logo (as well as the logos of Star Maa and Star Suvarna since late 2020).

On 22 January 2021, Star Plus in the UK and Europe was renamed to Utsav Plus, along with the UK and Europe versions of Star Gold and Star Bharat, which were renamed to Utsav Gold and Utsav Bharat, respectively. However, the names of these channels in India and other regions continue to use the Star brand.

Footnote

  • Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in 2018–2019, Star Plus has become the most-watched Hindi pay-tv channel, but it falls short of free-to-air channels such as Dangal, which is owned by a small broadcaster and yet has more viewers due to its presence on the government’s DD Free Dish platform.[1][2][3]

References

Star Plus
Utsav Plus (UK & Europe)
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