Logopedia
Logopedia
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Not to be confused with Star+, an upcoming Latin American streaming service also owned by Disney. For the UK and Europe version of Star Plus, see Utsav Plus.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1991–1993 1993–1996 1996–1998 1998–2001 2001–2010
1991–1993 1993–1996 1996–1998 1998–2001 2001–2010
2010–2016 2016–2018 2018–present (India, MENA and APAC) 2021–present (UK and Europe)
2010–2016 2016–2018 2018–present (India, MENA and APAC) 2021–present (UK and Europe)

Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is a Hindi GEC (a term used in India to denote a general entertainment channel); it has been so since July 2000. It is the flagship channel of the Star TV network and one of the most-watched TV channels in India, as well as the most popular pay-TV channel across all languages. From its launch in 1991 until 2000, it was an English GEC, after which Star World took up that role.

The main competitors of Star Plus and its sister channel Star Bharat are Zee TV, Sony TV, Colors, Sony Sab and &TV, as well as free-to-air channels like Dangal.

Star Plus

1991–1993

Star plus logo hd remake by mjabieraofc dd9wgp0.png

STAR Plus started broadcasting on 15 December 1991 as an English-language TV channel. It was part of the STAR TV package of channels that also consisted of Zee TV, Prime Sports, BBC WSTV and MTV Asia.

1993–1996

Designer:  Unknown
Typography:  Optima

In 1993, Star Plus changed its colours from green and purple to yellow and orange, removed the word Star (only for it to return in 1996) and added two overlapping, interlocking stars. The wordmark consisted of simply the word PLUS in the Optima font.

1996–1998

STAR Plus (1996).jpg

A fresh look for the STAR TV Network was introduced on 30 March 1996. All STAR channels adopted logos with a rotating star and a square.

1998–2001

STARPlus98.svg

In 1998, the year Star News was launched, the vertical rectangles were converted into horizontal ones.

Zee ended its partnership with Star on 30 June 2000, paving the way for the latter to convert Star Plus into a Hindi GEC on next day.

2001–2010

Star Plus logo.png
Designer:  Unknown
Typography:  Trade Gothic Condensed

This is the longest-lived logo in the history of the channel. It was introduced on New Year’s Day 2001, some months after Star Plus was repositioned from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read Star India Plus and was like this logo used by Star Gold in the United States at the time.

Star Plus

2010–2016

Designer:  venturethree
Typography:  Customised version of Amelia Basic (logo)
Fedra Sans Alternate (on-air graphics)
Also known as:  Ruby Star

On 14 June 2010, during the Star Parivaar Awards, Star Plus introduced a new logo, the Ruby Star, and a new graphics package and slogan: Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). This was the first rebrand in nine years.

The new look was created by the London-based design agency venturethree, which also designed the graphics for fellow Hindi GEC Life OK (now Star Bharat) in 2011, and Bengali GEC Star Jalsha’s Diamond Star graphics in 2012 (inspired by Star Plus’s Ruby Star).

Fedra Sans Alternate was introduced as the on-screen typeface of the channel and was later extended to Star Jalsha in 2012 and Marathi GEC Star Pravah in 2014.

2011–2016 (HD)

StarPlus HD 2011.png

Star Plus launched an HD feed on 15 April 2011 along with Star Gold, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, as they were among the first HD channels in India.

2016–2018

Designer:  venturethree
Typography:  Fedra Sans Alternate

A fresh look was introduced on 7 November 2016. The tagline was shortened to simply Nayi Soch (New Thinking), and the channel now referred to itself in all-uppercase (i.e., STAR PLUS rather than Star Plus). In this period Star Plus's brand positioning was heavily focused on female empowerment, and the female protagonists of its shows featured in its break bumpers.

However, this women-oriented look was short-lived, and was done away with in May 2018. As in 2010, the rebrand was done by Venturethree, with Fedra Sans Alternate continuing as the corporate typeface.

StarPlus

2018–present (India, MENA and APAC), 2018–2021 (UK and Europe)

StarPlus logo (2018).png
Designer:  Sparkt
Typography:  Foco (logo)
Kohinoor Latin and Devanagari (on-air graphics)

Another new look and graphics package was introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018 (the channel was an official sponsor of the IPL that year). The tagline was revised to Rishta Wahi, Baat Nayi (Same Relationship, New Conversations), and the channel now writes its name in camel case (StarPlus). Though no specific credit was given for the motion graphics, the new brand identity was conceptualised by Sparkt, an Indian branding agency.

The logo’s red colour was retained, but the new graphics package, consisting of squares tilted at a 45° angle, is predominantly white with accents of red and gold. The on-screen typeface changed from Fedra Sans Alternate to Kohinoor, though Foco is used in the logo (as well as the logos of Star Maa and Star Suvarna since late 2020).


Utsav Plus: 2021–present (UK and Europe)

See the main Utsav Plus page.


Footnote

  • Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in 2018–2019, Star Plus has become the most-watched Hindi pay-tv channel, but it falls short of free-to-air channels such as Dangal, which is owned by a small broadcaster and yet has more viewers due to its presence on the government’s DD Free Dish platform.[1][2][3]

References

Star Plus
Utsav Plus (UK & Europe)