Star Suvarna is the main Kannada-language general entertainment channel of the Star TV network in India. It was launched in 2007 as Asianet Suvarna and was acquired by Star the following year, along with Malayalam sister channels Asianet and Asianet Plus. It rebranded to Star Suvarna in 2016, and an HD feed was launched in 2017.
On 25 July 2016, Asianet Suvarna adopted the Star branding. The logo is similar to that used by Star Jalsha at the time, and, later, Star Maa Movies. Sister movie channel Star Suvarna Plus rebranded at the same time with a similar logo which has violet instead of red.
An HD feed was launched on 15 July 2017, almost a year after the renaming to Star Suvarna. This came a few weeks after an HD feed of Star Maa Movies was launched on 25 June 2017.
On 22 November 2020, during a special event called Badalavaneya Belaku (The Light of Change), Star Suvarna rebranded with a new logo and graphics package. Badalavaneya Belaku has also been adopted as the slogan of the channel. The rebrand is in a similar fashion as that of Telugu sister channel Star Maa, which took place two months earlier, on 6 September. However, Star Suvarna Plus remains unchanged as of now.
In contrast to the the yellow and red colours that have primarily been used by the channel before, the main colour in the new graphics is sky blue, complemented by yellow and red. The graphics package is made up of traditional decorations and motifs from the state of Karnataka, similar to those used by Marathi sister channel Star Pravah since late 2019.
Badalavaneya Belaku - New Logo Launch
Logo launch video.
Logo animation and corner countdown timer. Source.
As with Star Maa and also Star Plus, the Foco font is used for the logo, but unlike those two, Star Suvarna uses the free Kannada-language Baloo Tamma font for the on-screen text in the graphics package.
Notes: 1Withdrawn from India in March 2019 (SD feeds) and June 2019 (Nat Geo Music and People HD); BabyTV HD is still running in India. They were run by Fox Networks Group Asia; there was no dedicated Indian feed. 2Joint venture with Tata Group. 3Sold to ABP Group. 4Sold to CJ E&M. 5Joint venture between Star and Viacom. Dissolved in 1994 with the launch of Channel V.
Notes: 1Sold to China Media Capital. 2Rebranded from Star to Fox channels in 2017. Now owned by Fox Networks Group. 3Formerly a joint-venture with Viacom but ended in 1994. MTV Southeast Asia later relaunched in 1995. 4Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%). 5Relauched as Pinoy Box Office.