Star TV

This article is about the Indian (formerly pan-Asian) television conglomerate. For other uses, see Star TV (disambiguation).

This page only shows primary logo variants. For other related logos and images, see: Logo Variations Other

Contents
1990–1994	1994–2000	1998–2011	2011–2021	2020–present

STAR TV

1990–1994

STAR TV (Initially an abbreviation for Satellite Television Asian Region) was launched in British Hong Kong on 1 August 1990 by Hong Kong conglomerate Hutchison Whampoa (now CK Hutchison Holdings) to become a pan-Asian television network. It later expanded its service into Mainland China, Macau, Taiwan, South Korea, Japan, Southeast Asia, India and the Middle East.

On 1 July 1993, Rupert Murdoch’s News Corporation purchased 63.6% shares of STAR TV for $525 million, followed by the purchase of the remaining on the same day, becoming a wholly-owned subsidiary of News Corp.

1994–2000

DESIGNER Novocom

TYPOGRAPHY Unknown

USAGE Official

Yet another company-wide look from Novocom was adopted on 10 October 1994. A new look for the STAR TV Network was introduced on 30 March 1996. All of the STAR TV channels adopted logos with a pentagram, square and frame. In any channel promos, the STAR TV logo spinning dice format in every sides.

1998–2011

STAR TV underwent a corporate rebrand on New Year's Day 2001 and introduced a new set of logos. The logo scheme of the STAR TV Network (the name of the channel next to the Star logo icon, contained within a rectangle with two opposite corners rounded) that had been used throughout 3 November 2008. A two-stage company-wide rebrand took place throughout July 2001. First, almost all Star-branded TV channels, with the exception of Viva Cinema, introduced new logos on 1 April 2001.

On 1 August 2009, News Corporation restructured the STAR TV Network by dividing them into three divisions: STAR India, which retained STAR TV's India channels, Fox International Channels Asia (later Fox Networks Group) in Southeast Asia region, and STAR Greater China which comprising all assets in Mainland China, Hong Kong, Macau and Taiwan. Meanwhile, another division in the Middle East, STAR Select was later absorbed into Fox Arabia.

STAR Greater China itself later broke-up into STAR China Media, which was sold to China Media Capital on 1 January 2014 and remaining assets in Hong Kong and Taiwan became a part of Fox Networks Group Asia. Thus, STAR TV transformed into a foreign-owned Indian media company.

Star TV

2011–2021

2011–2016

DESIGNER venturethree

TYPOGRAPHY Kohinoor

USAGE Official

ALSO KNOWN AS Hot Star

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On 1 April 2011, nearly a year after British design agency venturethree rebranded Star TV’s flagship channel Star Plus, it introduced a new corporate identity for the Star TV network, with Kohinoor as the corporate typeface. The identity was centred on a glowing star, dubbed the ‘Hot Star’. This is not to be confused with the network’s digital streaming service, Hotstar, which was launched in 2015. The line was reduced from the end of the star, giving the star its current look.

• Brand New.

From 28 June 2013 to 19 March 2019, Star India was a part of now-defunct 21st Century Fox after the original News Corporation was split.

2016–2021 (India)

DESIGNER DesignStudio

TYPOGRAPHY Cádiz Kohinoor

USAGE Official

Another British design agency, DesignStudio, introduced a new identity for Star in 2016. The logo was simplified and flattened. This rebrand is confined to the network’s corporate website and social media platforms.

• DesignStudio

An exotic and rare typeface, Cádiz, is the new corporate font used on Star’s website. However, the network continues to use Kohinoor as its corporate typeface on its TV channels and on-screen applications.

Indeed, Kohinoor has been the main font used in Star’s channel rebrandings in the late 2010s: it is used to a small extent in the graphics package of Tamil channel Star Vijay, which rebranded in June 2017, and it has a much bigger role for the network’s non-South Indian channels, being front and centre of the new graphics package for Star Plus (introduced in May 2018) and Star Jalsha (February 2019). For the latter two channels the outgoing font was Fedra Sans Alternate, and the previous brand identities were designed by venturethree.

In comparison, Star’s biggest rival networks, Zee and Sony, use the widespread Gotham and Proxima Nova fonts, respectively, for their corporate identities; Zee also uses Gotham in many of its channels’ graphics.

On 20 March 2019, The Walt Disney Company completed its acquisition of 21st Century Fox, of which Star India was a fully-owned subsidiary. The Walt Disney Company’s Indian operations were greatly augmented by the acquisition, as Star India, Star’s digital content platform Hotstar and direct-to-home satellite TV operator Tata Sky are now part of the Disney portfolio. Due to the ongoing expansion of the STAR brand, the logo will be kept at least until 2021.

2020-present

DESIGNER Nomad

TYPOGRAPHY Custom-designed by Miles Newlyn (logo) Avenir

USAGE Official

This logo was introduced on December 10, 2020 during The Walt Disney Company's Investor Day, as the brand expands internationally as a new streaming service and will be integrated with Disney+ (except in Latin America - where it will be a standalone service Star+, which will include ESPN/ESPN Brasil sports broadcasts - and in the U.S. - where it will be integrated with Hulu). It is unknown whether this look will be also applied to Indian counterpart.

See also

• Fox Star Studios

External links

• Star TV