Another British design agency, DesignStudio, introduced a new identity for Star in 2016. The logo was simplified and flattened. This rebrand is confined to the network’s corporate website and social media platforms.
An exotic and rare typeface, Cádiz, is the new corporate font used on Star’s website. However, the network continues to use Kohinoor as its corporate typeface on its TV channels and on-screen applications.
Indeed, Kohinoor has been the main font used in Star’s channel rebrandings in the late 2010s: it is used to a small extent in the graphics package of Tamil channel Star Vijay, which rebranded in June 2017, and it has a much bigger role for the network’s non-South Indian channels, being front and centre of the new graphics package for Star Plus (introduced in May 2018) and Star Jalsha (February 2019). For the latter two channels the outgoing font was Fedra Sans Alternate, and the previous brand identities were designed by venturethree.
In comparison, Star’s biggest rival networks, Zee and Sony, use the widespread Gotham and Proxima Nova fonts, respectively, for their corporate identities; Zee also uses Gotham in many of its channels’ graphics.
Notes: 1Sold to China Media Capital. 2Rebranded from Star to Fox channels in 2017. Now owned by Fox Networks Group. 3Formerly a joint-venture with Viacom International but ended in 1994. MTV Southeast Asia later relaunched in 1995.
4Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%). 5Relauched as Pinoy Box Office.