Star Vijay, also known in the UK & Europe as Vijay TV, is the flagship Tamil-language entertainment channel of the Star TV network and among the oldest private Tamil TV channels in India. (Only Sun TV is older.) Launched in 1994, it changed hands several times before being partly acquired by Star (owned by the then-News Corporation) in 2001; Star has since acquired the entirety of the channel.
This was Star’s first regional-language television channel; the next Star regional channels came through the acquisition of the Asianet network in 2008 and the launch of Star Jalsha and Star Pravah the same year.
An HD feed was launched on 29 May 2016, a few weeks after Star Jalsha HD and Jalsha Movies HD (on 14 April) and Star Pravah HD (on 1 May) had been launched. The HD logo was unlike the initial logo of Hindi movie channel Star Gold HD in 2011, as it did not have the word HD at the same size as the rectangular shape.1
On the night of 25 June 2017, before the inaugural season of Bigg Boss Tamil,2 Star Vijay changed its logo for the first time in 16 years. The word Vijay is now written in Tamil, analogous to Star Suvarna, Jalsha and Pravah. However, the Star wordmark is absent. Earlier that day, Maa Movies, Maa Music and Maa Gold had rebranded using the Star prefix, introducing new logos and, in the case of Star Maa Movies, an HD feed.
Social media avatar: logo against blue background.
Version of the logo used in the HD simulcast.
Logo against graphic elements.
A new graphics package was introduced that consists of orange-and-maroon floral shapes against a blue background. Kohinoor, the main corporate font of the Star network since 2011, became the on-screen typeface in English and Tamil; it has since been introduced by Star Plus and Star Jalsha when they rebranded. As with recent rebrands of the Star network since 2017, the graphics were designed in-house, with no credit given.
Star Vijay was the last channel to drop the old logo scheme of the Star network (the name of the channel next to the Star logo icon, contained within a rectangle with two opposite corners rounded) that had been used throughout the 2000s. The penultimate channel to move away from that logo scheme was Star Utsav in January 2015, as all other Star channels had done so much before then. In the UK & Europe, Star Vijay is Vijay TV after 20 years in 2021
Facebook cover image with slogan Edhilum Pudhumai, Tamizhin Perumai (roughly, Innovation and Tamil Pride).
Star Gold was the only other channel to launch an HD feed while using the previous logo scheme of the Star network that had been in use for most of the 2000s.