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A modernized logo was introduced in 1987.
On January 5, 2011, Starbucks unveiled a new logo which omitted the ring altogether; the siren in the circle thus became the entire logo, and was recolored in green as well. The logo was reported to be introduced in March to celebrate the company's 40th anniversary. The design work was done internally at Starbucks with outside help from Lippincott. This logo won first place in the 2011 Brand New Awards.