M&M's Fruit Chewies
1967–1969
Starburst was introduced to the US in 1967 as M&M's Fruit Chewies.
Starburst
1969–1982
M&M's Fruit Chewies were rebranded as 'Starburst' shortly in the late 60s.
1982–1997
The typeface was bolded slightly in the 1980s.
1997–2007
In 1997, a small tear was added to the 'S'.
2007–2012
2012–present
| Predecessors: Wrigley Company Mars Wrigley Confectionery: Gum and candy brands: 5 Gum | Airwaves | Alert | Altoids | Big League Chew | Big Red | Doublemint | Eclipse (gum) | Excel | Extra (International | US) | Freedent | Hubba Bubba | Juicy Fruit | Life Savers | Lockets | Orbit | Ouch! | Skittles (Chewies | Dips | Giants) | Starburst (US | UK & Ireland) | Sugus | Surpass | Winterfresh | Wrigley's Spearmint Mars Food: Mars Petcare: Services: Anicura | Banfield Pet Hospital | VCA Animal Hospitals Mars Edge: Other assets: Notes  |
