Encore was first launched on April 1, 1991, originally on systems operated by original sister company Tele-Communications Inc..
In 1994, Encore introduced a new logo, now displaying a scaled-down starburst logo inside a rectangle. It was designed by Pittard Sullivan.
In 1999, Encore debuted a modified version of the 1994 logo, with the Futura Extended "encore" typface now italicized and the rectangle behind the starburst removed.
In March 2005, Encore launched another new logo across all seven of its channels, featuring a modified starburst mark (which is rendered in different colors, depending on channel), and the channel name now rendered in Helvetica Bold.
On December 2, 2013, Encore launched a new logo and graphics package for its channels. The starburst was removed from the logo for the first time. Some movies featured on Encore On Demand prior to the logo's official debut used this.