State Farm

1922–1936	1936–1953	1953–2012	2006–2012	2012–present

1922–1936

SVG NEEDED

1936–1953

SVG NEEDED

Plaque from the time period

1953–2012

Designer:  Whitaker-Guernsey Studio

Typography:  Futura Bold Custom

Launched:  1953

The company's "Auto, Life, Fire" Tri-Oval emblem

Secondary slogan mark seen on ad endcaps from 1980 to 1982

This logo briefly returned in a 2020 SportsCenter commercial promoting The Last Dance.

2006–2012

Wordmark

In 2006, the State Farm wordmark was added next to the symbol.

2012–present

Designer:  Chermayeff & Geismar

Typography:  Frutiger 76 Black Italic (modified)

Launched:  December 15, 2011 (reveal) January 1, 2012 (offical)

On December 15, 2011, State Farm unveiled a new logo that began usage on January 1, 2012. It was created by Chermayeff & Geismar. This retains the three-oval element but removes mentions of specific insurance lines, as the company has evolved to offer many types of insurance and financial products.

Symbol

The State Farm Pocket Agent App icon

"100 Years" variant (2022)