Steinlager (sometimes known as Steinlager Classic) is a lager-style beer brewed by Lion in East Tamaki, a suburb of Auckland, New Zealand.
Steinecker[]
1957–1962[]
In 1957 the then-New Zealand Minister of Finance, Arnold Nordmeyer, threatened to cut international beer imports as part of his "black budget" and challenged New Zealand's brewers to "come up with an international-style lager beer". Lion (then New Zealand Breweries) produced a beer the following year named Steinecker, named after the company whose equipment the beer was made in.
Steinlager[]
1962–1971[]
The beer's name was changed in 1962 not because of legal challenges from the Steinecker company, but to clearly distinguish the brand from Heineken.
1971–1994[]
This logo is still used on the Steinlager iconic white cans.
1994–present[]
