The channel was launched on September 7, 2001 as MuchLoud.
On June 21, 2016, it was announced that Stingray Digital would acquire MuchVibe, MuchLoud, MuchRetro, and Juicebox from Bell Media at a price-tag later revealed to be $4 million for all 4 channels. The deal for MuchLoud would later close on August 15, 2016, with MuchLoud rebranded as Stingray Loud on August 12, 2016. On June 1, 2017, Stingray announced the completion of the rebranding process for all 4 channels, which included new programming and a national promotional campaign.
Stingray Ambiance | Stingray Classica | Stingray Cmusic | Stingray Country | Stingray DJazz | Stingray Festival 4K | Stingray Hits | Stingray Hits 4K | Stingray iConcerts (International) | Stingray Juicebox | Stingray Latin Hits | Stingray Loud | Stingray Now 4K | Stingray Retro | Stingray Vibe