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Strauss

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This article is about the brand of ice cream. For the company that formerly owned the brand, see Strauss Group.
1945–19?? 19??–1997 1997–1998 1998–2003
1945–19?? 19??–1997 1997–1998 1998–2003
2003–20?? 20??–2016 2016–2023 2023–present
2003–20?? 20??–2016 2016–2023 2023–present

1945–19??[]

Logopedia InfoWhite LOGO MISSING

19??-1997[]

Strauss old4

In 1995, Unilever purchases 50% of the ice-cream company.

1997–1998[]

Strauss 1997

1998–2003[]

Glidat Strauss (1998)

This logo lacked a wordmark, depsite using Strauss logo.

2003–20??[]

Glidat Strauss (2003)

20??-2016[]

GStrauss2

In 2014, Unilever becomes the full owner of Strauss Icecream Ltd.

2016-2023[]

Glidat Strauss

2023–present[]

Glidat Strauss (2023)

External links[]

  V • T • E 
Subsidiaries

Current: Hindustan Unilever1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines | Unilever USA | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton3 | The Magnum Ice Cream Company (Good Humor-Breyers Ice Cream | Unilever RFM Ice Cream8)
Former: Van den Bergh Foods | Lever Fabergé | Elida Gibbs | Lever Brothers | Bestfoods | Alberto Culver | DiverseyLever | Flora Food Group | Lipton Teas and Infusions | PKB Corporation | Elida Beauty | California Manufacturing Company (Philippines)

Food and nutrition:
Global brands: Hellmann's (Best Foods) | Horlicks2 | Knorr9 (Continental | Royco) | Lipton (Ice Tea | Brisk)3 | The Vegetarian Butcher

Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost1, 2 | Bovril | Brooke Bond1 | Brown & Polson | Bru1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delikat | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf3 | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva2 | Weis | Winborgs | Zwan

  V • T • E 
Predecessor: Unilever ice cream business

Subsidiary: Good Humor-Breyers Ice Cream

Heartbrand Ice Creams:
Algida (Bulgaria, Croatia, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo, Latvia, Lithuania, North Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Finland, Norway, Sweden) | Good Humor (United States) | HB (Ireland) | Heluxue (China) | Holanda (Mexico, Central America, Dominican Republic) | Ingman (Finland) | Inmarko (Russia) | Kibon (Argentina, Brazil, Falkland Islands, Paraguay, Uruguay) | Kwality Wall's1 (Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Belgium, Luxembourg, Netherlands, South Africa) | Olá (Cape Verde, Macau, Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Strauss (Israel) | Streets (Australia, New Zealand) | Tío Rico (Venezuela) | Wall's (Canada, Indonesia, Malaysia, Pakistan, Panama, Puerto Rico, Singapore, Thailand, Vietnam, United Kingdom)

Other brands:
Ben & Jerry's | Betty Ice | Breyers | Calippo | Cargills | Carte d'Or | Cornetto (Indonesia) | Cremissimo | Culture Republick | Fruttare | Frikom | Grom | Golden Gaytime | Hertog | Hydro:ICE | Klondike | Magnum | Napoca | Nice By Nature | Paddle Pop (Max) | Pekabela | Popsicle | Sealtest | Seru! | Solero | Strauss | Swedish Glace | Talenti | Twister | Viennetta (Comtessa) | Weis | Yasso

Defunct/Former:
Eldorado | Gelato | HB Wall's | La Fuente | Mountain Cream | Trollhätteglass

The Magnum Ice Cream Company

Beauty, wellbeing and personal care
Global brands: AHC | Axe (Lynx) | Clear (Linic | Ultrex | Pure Derm1) | Closeup | Dermalogica | Dove (Men+Care | Baby | Kids Care) | Equilibra | Hourglass | K18 | Kate Somerville | Lifebuoy | Living Proof | Love Beauty and Planet | Lux | Monsavon | Pond's (Men) | Rexona (Degree | Rexena | Suave Latin America) | Sure | Shield) | Sunsilk (Elidor | Seda | Sedal) | TIGI (Bed Head) | Timotei | TRESemmé | Vaseline (Vasenol)

Local brands: A Hundred Recipes of Beauty | Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & Glow | Brut | International Breeze1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus1 | Coco Varela | Cream Silk | Citra | Dawn | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 181 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely (Even | Handsome) | Glysolid | Good Morning | Hamam1 | Happy Moments | Hazeline (Snow) | Impulse | Indulekha1 | Ioma | Kalina | Korea Glow | Laborica | Lakmé1 | Lever 2000 | Lever Ayush1 | Le Sancy | Liquid I.V. | Liril1 | Master | Matey | Mist | Mod's Hair | Murad | Neutral | Noxzema | Nexxus | Nubian Heritage | Nyakio | Olly | Organics | Paula's Choice | Preventive | Pears | Proderm | Pure Line (Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Shea Moisture | Silky Hands | Simple | Smartypants Vitamins | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | VWash1 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan)

Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India1 | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal

Home care
Global brands: Blueair | Cif (Jif | Viss | Handy Andy) | Comfort (Molto) | Domestos (Domex | Glorix | Vim | Promax) | Omo (Ala (Argentina) | Omo (Chile)) | Biotex | Breeze (Malaysia, Singapore and the Philippines | Thailand) | Fab | Persil | Rinso (Indonesia) | Skip | Surf Excel | Via) | Seventh Generation | Sunlight | Surf (Ala | Omo | Puro | Sunil | Drive | Dero)

Local brands: 3D Multiusos | Active Wheel1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit1 | Quix | Rin1 (Brilhante | Radiante | Viso | Omo (Thailand) | Rinso | Robijn | Savo | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş

Other assets:
UStore | Unilever Life | Carver Korea | Unilever Studio | Unilever Entertainment

Former/defunct brands
AdeS/AdeZ10 | Adolph's | All | Alsa15 | Ambrosia16 | Atkinsons | AquaNet | A&W (Canada) | Banania | Batchelors16 | Bertolli14 | Blå Band | Benco | Bifi | Birds Eye (UK & Ireland)13 | Bon Vivant | Boursin17 | Bresler18 | Bresso | Brunch | Calvin Klein19 (fragrances) | Caparra Dairy | Clearblue20 | Clemente Jacques | Denim | Eldorado | Elite | Elizabeth Arden21 | Fabergé22 | Findus (Italy)23 | Finesse | Five Brothers | Fray Bentos | Frudesa | Gelato | Gorton's Seafood24 | Haywards14 | Heisse Tasse | Helene Curtis | Homann25 | Iglo23 | Jacky | John West26 | Jolly | Karl Lagerfeld | La Roche aux Fées | Lawry's Foods | Lesieur | Liebig | Luzil | Mafer | Masterline | Mattesons | Mazola | Meister-Marken | Mer | Milkana | Mountain Cream | Mrs. Butterworth's28 | Nameera | Nordsee | Oxo | Peperami | Power Stick | Ragú14 | Revilla | Royal4 | Salon Selectives | Sanex11 | Sanogyl | Skippy5 | SlimFast | Snuggle12 | Spreads business6 | Suave (North America) | Sunil (Germany) | Superwheel | Superbusa | Super Fresco | Tea business7 | Taro28 | Thermasilk | Toseroni | Vitam6 | Wall's (meat)30 | Wish-Bone28 | Wisk12

Notes
1 Brands exclusively used by Hindustan Unilever in India.
2 Health drinks business acquired from GlaxoSmithKline.
3 Teabags business wholly-owned by Lipton Teas and Infusions, the ready-to-drink business is handled by a joint venture with PepsiCo.
4 Now owned by RFM Corporation.
5 Now owned by Hormel Foods.
6 Now owned by Flora Food Group (Kohlberg Kravis Roberts).
7 Now owned by Lipton Teas and Infusions (CVC Capital Partners).
8 Joint venture with RFM Corporation.
9 Made by Ajinomoto in Japan.
10 Now owned by The Coca-Cola Company.
11 Now owned by Colgate-Palmolive.
12 Now owned by Henkel.
13 Now owned by Conagra Brands (US) and Nomad Foods (Europe).
14 Now owned by Mizkan.
15 Now owned by Dr. Oetker.
16 Now owned by Premier Foods.
17 Now owned by Bel Group.
18 Now owned by Carozzi Corp.
19 Now owned by PVH.
20 Now owned by Procter & Gamble.
21 Now owned by Revlon, Inc.
22 Now owned by Fabergé Limited.
23 Now owned by Nomad Foods.
24 Now owned by Nippon Suisan Kaisha, Ltd.
25 Now owned by Müller.
26 Now owned by Thai Union Group.
27 Now owned by McCormick & Company.
28 Now owned by Conagra Brands.
29 Now owned by FKS Group.
30 Now owned by Kerry Group.
Unilever 2004
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