Strauss Group

1939–1949	1949–19??	19??–19??	19??–19??	19??–19??	19??–19??	19??–19??
19??–19??	19??–1997	1997–2004	2004–200?	200?–2007	2007–present

Strauss Dairy

1939–1949

BETTER LOGO NEEDED

1949–19??

SVG NEEDED

19??–19??

SVG NEEDED

UNKNOWN YEAR

Strauss

19??–19??

SVG NEEDED

UNKNOWN YEAR

19??–19??

SVG NEEDED

UNKNOWN YEAR

19??–19??

SVG NEEDED

UNKNOWN YEAR

19??–19??

SVG NEEDED

UNKNOWN YEAR

19??–19??

SVG NEEDED

UNKNOWN YEAR

19??–1997

SVG NEEDED

UNKNOWN YEAR

1997–2004

Strauss-Elite

2004–200?

BETTER LOGO NEEDED

Strauss and Elite merged in 2004 to become Strauss–Elite, which, in 2005, acquired control of New York-based Sabra food producing company, to operate as a joint-venture with Frito-Lay, a division of PepsiCo.

200?–2007

BETTER LOGO NEEDED

UNKNOWN YEAR

Strauss Group

2007–present

Designer:  Unknown

Typography:  Unknown

Launched:  January 2007

English logo

Strauss-Elite was rebranded as Strauss Group in January 2007 with a new logo and corporate identity. Strauss Ice Cream was removed from the Strauss Group portfolio and became private with 51% of the company owned by Unilever, and 49% owned by the Strauss family. Strauss ice creams are marketed under Unilever's Heartbrand in Israel and North America.

External links

• Official website