Strauss Group



1939–1949	1949–19??	19??–19??	19??–19??	19??–19??	19??–19??	19??–19??


19??–19??	19??–1997	1997–2004	2004–200?	200?–2007	2007–present

Strauss Dairy[]

1939–1949[]

BETTER LOGO NEEDED

1949–19??[]

SVG NEEDED

19??–19??[]

SVG NEEDED

UNKNOWN YEAR

Strauss[]

19??–19??[]

SVG NEEDED

UNKNOWN YEAR

19??–19??[]

SVG NEEDED

UNKNOWN YEAR

19??–19??[]

SVG NEEDED

UNKNOWN YEAR

19??–19??[]

SVG NEEDED

UNKNOWN YEAR

19??–19??[]

SVG NEEDED

UNKNOWN YEAR

19??–1997[]

SVG NEEDED

UNKNOWN YEAR

1997–2004[]

Strauss-Elite[]

2004–200?[]

BETTER LOGO NEEDED

Strauss and Elite merged in 2004 to become Strauss–Elite, which, in 2005, acquired control of New York-based Sabra food producing company, to operate as a joint-venture with Frito-Lay, a division of PepsiCo.

200?–2007[]

BETTER LOGO NEEDED

UNKNOWN YEAR

Strauss Group[]

2007–present[]

Designer:

Unknown

Typography:

Unknown

Launched:

January 2007

Strauss-Elite was rebranded as Strauss Group in January 2007 with a new logo and corporate identity. Strauss Ice Cream was removed from the Strauss Group portfolio and became private with 51% of the company owned by Unilever, and 49% owned by the Strauss family. Strauss ice creams are marketed under Unilever's Heartbrand in Israel and North America.

External links[]

Official website

V • T • E

Unilever

Subsidiaries

Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost^{1, 2} | Bovril | Brooke Bond¹ | Brown & Polson | Bru¹ | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delikat | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan¹ | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova² | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf³ | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva² | Weis | Winborgs | Zwan

Other assets:
UStore | Unilever Life | Carver Korea | Unilever Studio | Unilever Entertainment

Notes

¹	Brands exclusively used by Hindustan Unilever in India.
²	Health drinks business acquired from GlaxoSmithKline.
³	Teabags business wholly-owned by Lipton Teas and Infusions, the ready-to-drink business is handled by a joint venture with PepsiCo.
⁴	Now owned by RFM Corporation.
⁵	Now owned by Hormel Foods.
⁶	Now owned by Flora Food Group (Kohlberg Kravis Roberts).
⁷	Now owned by Lipton Teas and Infusions (CVC Capital Partners).
⁸	Joint venture with RFM Corporation.
⁹	Made by Ajinomoto in Japan.
¹⁰	Now owned by The Coca-Cola Company.
¹¹	Now owned by Colgate-Palmolive.
¹²	Now owned by Henkel.
¹³	Now owned by Conagra Brands (US) and Nomad Foods (Europe).
¹⁴	Now owned by Mizkan.
¹⁵	Now owned by Dr. Oetker.
¹⁶	Now owned by Premier Foods.
¹⁷	Now owned by Bel Group.
¹⁸	Now owned by Carozzi Corp.
¹⁹	Now owned by PVH.
²⁰	Now owned by Procter & Gamble.
²¹	Now owned by Revlon, Inc.
²²	Now owned by Fabergé Limited.
²³	Now owned by Nomad Foods.
²⁴	Now owned by Nippon Suisan Kaisha, Ltd.
²⁵	Now owned by Müller.
²⁶	Now owned by Thai Union Group.
²⁷	Now owned by McCormick & Company.
²⁸	Now owned by Conagra Brands.
²⁹	Now owned by FKS Group.
³⁰	Now owned by Kerry Group.