Pete's Super Submarines
Subway was founded on August 28, 1965 under the name of Pete's Super Submarines. The first location was owned by Peter Buck and Fred DeLuca.
This marks the first use of the arrows in the S and Y of the logo, a motif that has been used by the company's logos since.
In 1972, Pete's was removed from the name, becoming simply Subway.
In 1973, Subway introduced a new logo, colorizing the former version by making the "SUB" white and the "WAY" yellow. Unlike the previous logos, the wordmark is placed inside an oval. After the next logo was introduced, most older locations kept using this logo until the late 2000s. It can still be found on some Duke ovens at some locations.
In March 2002, when Subway started using a modified version of its 1973 logo without the oval, the typeface went through a major overhaul and the wordmark became italicized. The slogan used with this logo was "Eat Fresh.", which was also used temporarily in 2001 alongside the 1973 logo.
This logo is still used at most of its locations, but is gradually being phased out as their signages and other inner branding elements are being updated to the current logo, which began happening on a mass scale in 2021 (when Subway launched its "Eat Fresh Refresh" campaign).
On December 28, 2015, Subway introduced a new green-colored version of its 2002 logo, as well as a new slogan "Founded on Fresh," which was later changed to "Fresh is what we do." This logo was short lived, lasting for 8 months before being updated again in 2016.
On August 5, 2016, Subway unveiled its new design. It is the first time that the sandwich chain has significantly changed the major element of its identity since 2002.
The colors of the logo were swapped, while also having a striking resemblance to the 1973 logo at the typeface. Like the previous logos, this logo sometimes appears in yellow and white, but this time the logo's colors are reversed so that the "SUB" still appears in yellow and the "WAY" appears to be in white, instead of it being backwards.
The sandwich chain also made a new symbol (see /Other), which consists of the two arrows making a small white "S" in the middle. The wordmark and symbol would later be branched into other countries the next year.