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(2016–present)
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{{ImageTOC|Subway1.svg|1965–1968|Alternative subway logo.svg|1968–2002|Subway logo.svg|2002–2015|Subway 2015.svg|2015–2016|Subway.logo.8.5.svg|2016–present}}
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{{Print Logos|a=Slogans}}
  +
{{ImageTOC
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|Pete's_Super_Submarines_1965.png|1965–1968
  +
|Subway1.svg|1968–1969
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|Alternative subway logo.svg|1969–2002
  +
|Subway 2002.svg|2002–2016
  +
|Subway 2015.svg|2015–2016
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|Subway 2016.svg|2016–present
  +
}}
   
==1965–1968==
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==Pete's Super Submarines==
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===1965–1968===
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[[File:Pete's_Super_Submarines_1965.png|center|250px]]
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  +
Subway was founded on August 28, 1965 under the name of '''Pete's Super Submarines'''. The first location was owned by Peter Buck and Fred DeLuca.
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  +
==Subway==
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===1968–1969===
 
[[File:Subway1.svg|center|250px]]
 
[[File:Subway1.svg|center|250px]]
The below logo was used on the first "Subway" location created. It was owned by the chain's founder Peter Buck and thus he called the restaurant "*Pete's Subway" (with the asterisk included). One of the founders was Fred Deluca.
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<gallery captionalign="left" position="center" widths="189">
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In 1968, the sandwich shop was renamed as '''Subway'''. Despite the name change, it was also marketed as '''Pete's Subway'''.
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<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
 
Subway2.svg
 
Subway2.svg
Subway 1965 logo.png
 
 
</gallery>
 
</gallery>
   
==1968–2002==
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===1969–2002===
[[File:Alternative_subway_logo.svg|center|250px]]
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[[File:Alternative subway logo.svg|center|250px]]
<gallery bordercolor="transparent" captionalign="center" position="center" captionsize="small">
 
File:Subway logo.png|A green oval variation of the logo.
 
SUBWAY.jpg|Logo used in print advertising from 1996 until 2001.
 
</gallery>
 
   
==2002–2016==
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In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow. Inside the wordmark is an oval. It can still be found on some Duke ovens at some locations.
=== 2002–2015 ===
 
[[File:Subway logo.svg|center|250px]]
 
   
Starting in January 2002, Subway started using a modified version of the logo. By early 2003, all branches had the new look. In this logo, the oval behind the wordmark was removed. The slogan used with this logo was "Eat Fresh.". As of 2016, this logo is still used as a secondary logo.
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<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
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Subwaylogo1969.svg|A green oval variation of the logo.
<gallery bordercolor="transparent" position="center" captionsize="small">
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Subway 1969.svg|An inverted version of the logo (similar to the current logo).
Subway restaurant.svg|The slogan "Eat Fresh" under the logo.
 
Subway Think Fresh East Fresh.jpg|The logo with the Canadian variation of the slogan, Think fresh. Eat fresh.
 
 
</gallery>
 
</gallery>
   
=== 2015–2016 ===
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===2002–2016===
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[[File:Subway 2002.svg|center|250px]]
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  +
In March 2002 when Subway started using a modified version of its 1969 logo without the oval, the typeface changed and the wordmark became italicized. The slogan used with this logo was "Eat Fresh.", which was also used in 2001 with the previous logo. This logo is still used on signs and posters at most of its locations.
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====2015–2016====
 
[[File:Subway 2015.svg|center|250px]]
 
[[File:Subway 2015.svg|center|250px]]
On December 28, 2015, Subway introduced a new green-colored version of its current logo and a new slogan "Founded on Fresh," which was later changed to "Fresh is what we do." This logo is still used in all colors.
 
   
== 2016–present ==
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On December 28, 2015, Subway introduced a new green-colored version of its 2002 logo, as well as a new slogan "Founded on Fresh," which was later changed to "Fresh is what we do." This logo lasted for 8 months before the logo's change in 2016.
[[File:Subway.logo.8.5.svg|center|300px]]
 
   
On August 5, 2016 Subway introduced a new logo inspired by the 1968 design.
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===2016–present===
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[[File:Subway 2016.svg|center|250px]]
   
[[File:Subway_symbol_2016.svg|center|150px|thumb|Subway's new symbol]]
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To coincide with the opening ceremony of the Rio 2016 Olympic games on August 5, 2016, Subway unveiled its new design. It is the first time that the sandwich chain has significantly changed the major element of its identity since 2002.
   
  +
The "SUB" appears in yellow and the "WAY" appears in green, which has a striking resemblance to the 1969 logo, but straightened. Like the previous logos, this logo sometimes appears in yellow and white, but this time the logo's colors are reversed so that the "SUB" still appears in yellow and the "WAY" appears to be in white, instead of "SUB" appearing in white and "WAY" in yellow from the previous logos.
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The sandwich chain also made their new symbol, which consists of the two arrows making a small white "S" in the middle. The wordmark and symbol would later be branched into other countries the next year.
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<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
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Subway symbol 2016.svg|Icon
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</gallery>
 
*[http://www.businessinsider.com/subway-has-a-new-logo-2016-8 Business Insider]
 
*[http://www.businessinsider.com/subway-has-a-new-logo-2016-8 Business Insider]
 
*[http://money.cnn.com/2016/08/05/news/companies/subway-logo/ CNN Money]
 
*[http://money.cnn.com/2016/08/05/news/companies/subway-logo/ CNN Money]
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[[Category:Subway]]
 
[[Category:Fast food]]
 
[[Category:Fast food]]
 
[[Category:Connecticut]]
 
[[Category:Connecticut]]
 
[[Category:Restaurants]]
 
[[Category:Restaurants]]
 
[[Category:Restaurant chains in the United States]]
 
[[Category:Restaurant chains in the United States]]
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[[Category:Restaurant chains in Chile]]
 
[[Category:International]]
 
[[Category:International]]
[[Category:Australia]]
 
 
[[Category:Sandwich]]
 
[[Category:Sandwich]]
[[Category:Restaurant chains in the United Kingdom]]
 
[[Category:Boulevard Mall]]
 
 
[[Category:Sub sandwich]]
 
[[Category:Sub sandwich]]
[[Category:Walden Galleria Mall]]
 
[[Category:Manchester Fort]]
 
 
[[Category:1965]]
 
[[Category:1965]]
 
[[Category:Ukraine]]
 
[[Category:Ukraine]]
 
[[Category:Restaurant chains in Sweden]]
 
[[Category:Restaurant chains in Sweden]]
 
[[Category:Restaurant chains in Brazil]]
 
[[Category:Restaurant chains in Brazil]]
[[Category:West Edmonton Mall]]
 
 
[[Category:Restaurant chains in Malaysia]]
 
[[Category:Restaurant chains in Malaysia]]
[[Category:Southgate Centre]]
 
[[Category:Skyview Power Centre]]
 
[[Category:Restaurant chains in Russia]]
 
 
[[Category:Restaurant chains in Romania]]
 
[[Category:Restaurant chains in Romania]]
[[Category:South Edmonton Common]]
 
 
[[Category:Food and drink in Colombia]]
 
[[Category:Food and drink in Colombia]]
 
[[Category:Restaurant chains in the Philippines]]
 
[[Category:Restaurant chains in the Philippines]]
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[[Category:Tonga]]
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[[Category:United States]]
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[[Category:Restaurant chains in Hungary]]
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[[Category:Food and drink]]
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[[Category:Restaurant chains in El Salvador]]
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[[Category:Restaurant chains in South Korea]]
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[[Category:Restaurant chains in Canada]]
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[[Category:1968]]
  +
[[Category:Michigan]]
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[[Category:Restaurant chains in the United Kingdom]]

Latest revision as of 07:37, August 15, 2020

This page only shows primary logo variants.
For other related logos and images, see:
/Slogans

Contents

Pete&#039;s Super Submarines 1965 Subway1 Alternative subway logo Subway 2002 Subway 2015 Subway 2016
1965–1968 1968–1969 1969–2002 2002–2016 2015–2016 2016–present


Pete's Super SubmarinesEdit

1965–1968Edit

Pete&#039;s Super Submarines 1965

Subway was founded on August 28, 1965 under the name of Pete's Super Submarines. The first location was owned by Peter Buck and Fred DeLuca.

SubwayEdit

1968–1969Edit

Subway1

In 1968, the sandwich shop was renamed as Subway. Despite the name change, it was also marketed as Pete's Subway.

1969–2002Edit

Alternative subway logo

In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow. Inside the wordmark is an oval. It can still be found on some Duke ovens at some locations.

2002–2016Edit

Subway 2002

In March 2002 when Subway started using a modified version of its 1969 logo without the oval, the typeface changed and the wordmark became italicized. The slogan used with this logo was "Eat Fresh.", which was also used in 2001 with the previous logo. This logo is still used on signs and posters at most of its locations.

2015–2016Edit

Subway 2015

On December 28, 2015, Subway introduced a new green-colored version of its 2002 logo, as well as a new slogan "Founded on Fresh," which was later changed to "Fresh is what we do." This logo lasted for 8 months before the logo's change in 2016.

2016–presentEdit

Subway 2016

To coincide with the opening ceremony of the Rio 2016 Olympic games on August 5, 2016, Subway unveiled its new design. It is the first time that the sandwich chain has significantly changed the major element of its identity since 2002.

The "SUB" appears in yellow and the "WAY" appears in green, which has a striking resemblance to the 1969 logo, but straightened. Like the previous logos, this logo sometimes appears in yellow and white, but this time the logo's colors are reversed so that the "SUB" still appears in yellow and the "WAY" appears to be in white, instead of "SUB" appearing in white and "WAY" in yellow from the previous logos.

The sandwich chain also made their new symbol, which consists of the two arrows making a small white "S" in the middle. The wordmark and symbol would later be branched into other countries the next year.

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