1912–1915

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1915–1923

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1923–1956

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1956–1970

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1970–2020

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2020–present

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Maintaining the integrity of the iconic red box was key. The agency gave Sun-Maid’s female mascot Lorraine (named after a real person) a bit more space and depth on the packages and made the sun rays surrounding the illustration more prominent. The image pops as a result.

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